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Since opening in 1983, Sportsco has become a well established national sporting retailer. But their web presence and online store revenue was weak. COVID related store closures and a shift to online shopping meant they had to react quickly.
We mapped a paid search & shopping strategy combined with an SEO overhaul, leading to impressive short term tactical results. Shout also scaled medium term traffic for key category, sub category and brand terms organically. Plus we created support for franchisees through digital local area marketing initiatives.
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