We grabbed this Elk by the horns

We developed an SEO & SEM strategy for Australia and the USA to target all category and sub category terms. An initial focus on clothing evolved to also target jewellery, nightwear, leathergoods and a new men’s range. Enabling a higher average order value and aligning the brand to new categories. We also worked closely with their platform supplier to optimise site speed, programmatic SEO and make technical adjustments.