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Elk had built a solid boutique strategy across over 400 outlets Australia wide and needed to increase market share online to set up for expansion into the USA.
We developed an SEO & SEM strategy for Australia and the USA to target all category and sub category terms. An initial focus on clothing evolved to also target jewellery, nightwear, leathergoods and a new men’s range. Enabling a higher average order value and aligning the brand to new categories. We also worked closely with their platform supplier to optimise site speed, programmatic SEO and make technical adjustments.
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