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With 32 stores nationally, retail sales were strong but digital growth and maturity was lagging. The business needed a new platform and a new strategy to be able to acquire and engage customers online.
Shout developed an organic search and paid search/shopping campaign to boost traffic numbers.
This started with a website migration strategy to Magento 2, extremely detailed keyword research, content development site wide, Magento platform performance optimisation, and and intensive Google Shopping strategy.
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