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Putting Bundl’s large SKU product base to work in search turned prospects into purchasers into account holders
Despite earning $10 billion a year in revenue, Bunzl’s B2B digital strategy was almost non-existent. Clients are acquired through tendering, channel partnerships and account executive prospecting. Bunzl needed help increasing the volume of account holders in their work safety division. As well as developing B2B ecommerce sales to drive new revenue streams.
We implemented an account based marketing strategy including:
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