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Case Study

Our account based marketing generated a bundle for Bunzl

We helped Grow Bunzl B2B Leads by 14x

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We used LinkedIn to connect Bunzl to a world of B2B prospects

Increase in B2B leads
Increase in B2B eCommerce
Website Conversion Rate

Turning leads into loyal customers

Putting Bundl’s large SKU product base to work in search turned prospects into purchasers into account holders

“Shout developed timely results, solid reporting and delivered above all set KPI's"

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Despite earning $10 billion a year in revenue, Bunzl’s B2B digital strategy was almost non-existent. Clients are acquired through tendering, channel partnerships and account executive prospecting. Bunzl needed help increasing the volume of account holders in their work safety division. As well as developing B2B ecommerce sales to drive new revenue streams.


We implemented an account based marketing strategy including:

  • LinkedIn Account hit list targeting – List creation, marketing templates, CRM set up, qualification
  • Linkedin Advertising – Custom list targeting, remarketing
  • Paid Search – Highly targeted paid strategy for Safety product keywords and Google shopping
  • Organic Search – Leveraging a large SKU product base to generate interest in products and then convert account holders
  • Conversion Rate Optimisation – Prospective purchasers also needed to sign up and be approved to be an account holder which in turn generated leads. We also used entry and exit intents and landing page on account sign up pages to boost conversion
B2B Leads
B2B Ecommerce
Website Conversion Rate

Imagine how guaranteed sales would change your marketing strategy.


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