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    Case Study
    Bunzl

    Our account based marketing generated a bundle for Bunzl

    We helped Grow Bunzl B2B Leads by 14x

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      We used LinkedIn to connect Bunzl to a world of B2B prospects

      Increase in B2B leads
      X6
      Increase in B2B eCommerce
      11x
      Website Conversion Rate
      3x

      Turning leads into loyal customers

      Putting Bundl’s large SKU product base to work in search turned prospects into purchasers into account holders

      “Shout developed timely results, solid reporting and delivered above all set KPI's"

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        THE PROBLEM

        Despite earning $10 billion a year in revenue, Bunzl’s B2B digital strategy was almost non-existent. Clients are acquired through tendering, channel partnerships and account executive prospecting. Bunzl needed help increasing the volume of account holders in their work safety division. As well as developing B2B ecommerce sales to drive new revenue streams.

        OUR SOLUTION

        We implemented an account based marketing strategy including:

        • LinkedIn Account hit list targeting – List creation, marketing templates, CRM set up, qualification
        • Linkedin Advertising – Custom list targeting, remarketing
        • Paid Search – Highly targeted paid strategy for Safety product keywords and Google shopping
        • Organic Search – Leveraging a large SKU product base to generate interest in products and then convert account holders
        • Conversion Rate Optimisation – Prospective purchasers also needed to sign up and be approved to be an account holder which in turn generated leads. We also used entry and exit intents and landing page on account sign up pages to boost conversion
        B2B Leads
        #6x
        B2B Ecommerce
        #11x
        Website Conversion Rate
        #3x

        Imagine how guaranteed sales would change your marketing strategy.

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          Michael Jenkins

          Digital Strategist
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            Digital Strategist
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