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Recognising the use of mobiles in the purchase path gave Cleanaway customers easier ways to plan their days.
Cleanaway is the number one player in the industry. With smaller competitors stripping market share through targeted SEO/SEM campaigns, Cleanaway needed more effective marketing to build a sustainable future. The existing campaign developed by a global media agency was not working, and Shout’s specialists were able to identify a lot of inefficiencies in the campaign and implementation.
Upon taking over the account, Shout rebuilt the paid search campaign by utilising best practices. And making the six figure campaigns ruthlessly efficient. Moreover, we also developed a site-wide content strategy, and national and local SEO strategy supporting Cleanaway’s 170 locations. Our analysis showed conversion and enquiry were higher between 6-8 a.m.. By adjusting spend, and enhancing mobile, we increased traffic, share of voice and conversions
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