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    Case Study
    Provision

    How a B2B strategy enabled ProVision to see more profit

    We Helped Provision Grow B2B Leads by 4x

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      Before long, Shout’s vision was able to gain stakeholder engagement

      Leads to members
      2.9x
      Online leads for new member enquiries
      4x
      Site conversion rate
      2x

      Eyeopening results

      “Shout activated the membership base while growing it.

      Let’s find out how big we can take your business

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        THE PROBLEM

        ProVision launched ProSupply to generate more leads and sell more frames and lenses to existing members. They also needed to grow their membership base.

        OUR SOLUTION

        We developed a B2B strategy to include:

        • Working with website developers on information architecture for SEO/SEM and conversion rate strategy
        • Customised search strategy and gain stakeholder engagement
        • Optimise 450 member location pages to increase search across member pages

        Market value proposition of being a member through paid search and conversion rate optimisation

        Leads to members
        2.9x
        Online leads for new member enquiries
        4x
        Site conversion rate
        2x

        Imagine how guaranteed sales would change your marketing strategy.

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          Michael Jenkins

          Digital Strategist
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            Digital Strategist
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            Michael Jenkins

            Digital Strategist
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