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Decjuba’s phenomenal store growth has dwarfed their digital development. Decjuba’s site migration was referred to Shout by another successful retailer who had experienced massive growth online thanks to our services.
Our focus was to ensure that the site migrated without losing search equity, while at the same time we were doing deep market research on keyword strategy. Once the keyword strategy was signed off we then moved into site-wide content development. Nailing this meant we were able to boost search term relevance and greatly expand the volume of terms the brand could reach.
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