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    Case Study
    JBL / Harmon Kardon

    Making sweet sales music for a speaker business.

    We helped JBL / Harmon Kardon grow 5x organic revenue

    What do you want to grow?

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    Let's see how your x-chart compares Get in touch today

      LET’S SEE HOW YOUR X-CHART COMPARES
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      Let's see how your x-chart compares Get in touch today

      Turning the sales volume up to eleven.

      Increase in organic sessions
      400%
      Revenue Growth
      275%
      Return on Ad Spend
      8x
      Mobile growth
      5x

      Creating an International Stategy

      Successful bi-lingual campaigns throughout APAC supported the launch of new products and drove significant revenue growth.

      “Shout have been an instrumental partner in developing our APAC digital foot print and successfully launched new products in the APAC region.” JBL

      Let’s find out how big we can take your business

      Setup a consultation to forecast growth we can guarantee for your business.

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        Get your FREE X-Chart from SHOUT in just 2 minutes!

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        THE PROBLEM

        JBL had a shift in product offering, from premium loudspeakers, to bluetooth connected speakers and headphones. Sonos and Bose moved a little earlier in category, and also in ecommerce. The challenge was bridging the gap, and creating product activations that got the products awareness and help gain market share.

        OUR SOLUTION

        Shout developed an APAC integrated search strategy, incorporating sophisticated analytics, which we executed in Australia, Indonesia, Philippines and Singapore. The strategy was bilingual, and each region has a different selling model. For instance, in Australia it’s straightforward ecommerce. However, in Singapore and other regions the sale is actually made on Lazada.
        We also implemented an APAC Board reporting pack,and implemented all new product launches across APAC working closely with the product and marketing teams. We created forecasts for all campaigns, campaign tracking, and customised campaign reporting.

        In 9 months Shout increased JBL's Search results ahead of rival Bose.
        Bluetooth Speakers
        #1
        Bluetooth Headphones
        #2

        Imagine how guaranteed sales would change your marketing strategy.

          GET YOUR X-CHART

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          Digital Strategist
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