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Successful bi-lingual campaigns throughout APAC supported the launch of new products and drove significant revenue growth.
JBL had a shift in product offering, from premium loudspeakers, to bluetooth connected speakers and headphones. Sonos and Bose moved a little earlier in category, and also in ecommerce. The challenge was bridging the gap, and creating product activations that got the products awareness and help gain market share.
Shout developed an APAC integrated search strategy, incorporating sophisticated analytics, which we executed in Australia, Indonesia, Philippines and Singapore. The strategy was bilingual, and each region has a different selling model. For instance, in Australia it’s straightforward ecommerce. However, in Singapore and other regions the sale is actually made on Lazada.
We also implemented an APAC Board reporting pack,and implemented all new product launches across APAC working closely with the product and marketing teams. We created forecasts for all campaigns, campaign tracking, and customised campaign reporting.
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