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Case Study
JBL / Harmon Kardon

Making sweet sales music for a speaker business.

We helped JBL / Harmon Kardon grow 5x organic revenue

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Let's see how your x-chart compares Get in touch today

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Let's see how your x-chart compares Get in touch today

Turning the sales volume up to eleven.

Increase in organic sessions
Revenue Growth
Return on Ad Spend
Mobile growth
jbl speeker

Creating an International Stategy

Successful bi-lingual campaigns throughout APAC supported the launch of new products and drove significant revenue growth.

“Shout have been an instrumental partner in developing our APAC digital foot print and successfully launched new products in the APAC region.” JBL


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Organic growth chart displaying multipliers


JBL had a shift in product offering, from premium loudspeakers, to bluetooth connected speakers and headphones. Sonos and Bose moved a little earlier in category, and also in ecommerce. The challenge was bridging the gap, and creating product activations that got the products awareness and help gain market share.


Shout developed an APAC integrated search strategy, incorporating sophisticated analytics, which we executed in Australia, Indonesia, Philippines and Singapore. The strategy was bilingual, and each region has a different selling model. For instance, in Australia it’s straightforward ecommerce. However, in Singapore and other regions the sale is actually made on Lazada.
We also implemented an APAC Board reporting pack,and implemented all new product launches across APAC working closely with the product and marketing teams. We created forecasts for all campaigns, campaign tracking, and customised campaign reporting.

In 9 months Shout increased JBL's Search results ahead of rival Bose.
Bluetooth Speakers
Bluetooth Headphones

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