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Case Study
Balance Internet

Striking the perfect balance for B2B leads in retail, government and education

We Helped Balance Internet Grow B2B Leads by 4x

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We plugged Balance Internet in to their new B2B audiences

Traffic growth
B2B online leads

One size doesn’t fit all

Our search strategy, content strategy and blog helped Balance achieve success in three disparate verticals

“Shout turns complex problems into actionable digital plans that deliver results”

One size doesn’t fit all

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Balance wanted to achieve B2B lead generation across retail, government and education verticals. The challenge was, each vertical has a different persona to reach, with different influencers and motivations to take action.


We developed a B2B search and content marketing strategy to generate leads and drive demand generation and awareness in the three verticals.

This included:

  • A high intent search strategy across Adobe B2B platforms and Drupal Gov CMS.
  • A content strategy that delivered traffic to the blog that answered specific questions for potential clients, particularly focusing on trending topics.

Shout also curated hosted events, including the development of prospecting lists, email invites with warm introductions, inmail messages, LinkedIn and Facebook ads and post event marketing messaging via marketing automation. The specialised content and theming of the evening was able convert high level leads into the pipeline. Attendees included multinational retailers, big four banks and insurance businesses.

Traffic Growth
B2B Online Leads

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