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By ensuring visibility during peak sale times, Laybyland helps broaden purchase possibility for shoppers
To build brand awareness for Laybyland and its unique payment offering. Letting the relevant target market know that this method of purchasing existed, and that they could pay off their goods over a 12 month period, is a big challenge against very high profile retail platforms. The goal is long term sustained and profitable growth. Both domestically, and internationally.
Shout recommended an integrated search and conversion rate optimisation strategy. Continual monitoring and experienced management saw immediate and sustained results.
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