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Applying the brand attributes across all channels provided easy recognisition for messaging.
Cocobella established a reputation for its 100% natural, organic and chemical free coconut water drink. A brand extension into smoothies demanded a campaign to raise awareness for the new range and generate demand. Shout used a smart mix of SEO and multi-channel thinking to increase share of voice in a crowded and competitive market, drive qualified traffic to the site, increase engagement and encourage conversion.
As the strategy is to increase demand generation, we have optimised organic and paid search for all areas of the funnel. Whether someone is wanting to know the benefits of various Coconut products, such as water and Yogurt, a recipe containing Coconut water, or articles that are relevant, Cocobella will likely be found in the user journey. Moreover, we have also helped with data acquisition via content and competition campaigns to help drive database size.
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