Increasing demand and organic traffic to enhance organic growth.

As the strategy is to increase demand generation, we have optimised organic and paid search for all areas of the funnel. Whether someone is wanting to know the benefits of various Coconut products, such as water and Yogurt, a recipe containing Coconut water, or articles that are relevant, Cocobella will likely be found in the user journey. Moreover, we have also helped with data acquisition via content and competition campaigns to help drive database size.