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Case Study
Cocobella

Increasing demand and organic traffic to enhance organic growth.

We helped Cocobella grow 5x organic revenue

What do you want to grow?

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Let's see how your x-chart compares Get in touch today

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Let's see how your x-chart compares Get in touch today

A smoother path to success for smoothies.

Increase in Traffic
354%
Increase in sessions
422%
Cost per click
reduced 49%
Bounce Rate reduced
35%

A Refreshing Change

Applying the brand attributes across all channels provided easy recognisition for messaging.

“The team at Shout thought beyond the obvious to find interesting ways to raise to boost demand generation for Cocobella.” Cocobella

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Organic growth chart displaying multipliers

THE PROBLEM

Cocobella established a reputation for its 100% natural, organic and chemical free coconut water drink. A brand extension into smoothies demanded a campaign to raise awareness for the new range and generate demand. Shout used a smart mix of SEO and multi-channel thinking to increase share of voice in a crowded and competitive market, drive qualified traffic to the site, increase engagement and encourage conversion.

OUR SOLUTION

As the strategy is to increase demand generation, we have optimised organic and paid search for all areas of the funnel. Whether someone is wanting to know the benefits of various Coconut products, such as water and Yogurt, a recipe containing Coconut water, or articles that are relevant, Cocobella will likely be found in the user journey. Moreover, we have also helped with data acquisition via content and competition campaigns to help drive database size.

Coconut Water 
#6
Coconut Yogurt 
#5
Coconut Water Recipes 
#1
Coconut Yogurt Bowls
#1

Imagine how guaranteed sales would change your marketing strategy.

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