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Combined with remarketing and a curated database, we drove sales online and through the doors
Furla is a luxury brand setting up a retail presence in Australia. Shout was engaged to drive brand awareness of the brand and the flagship store and drive brand awareness and demand generation from all digital channels to support rapid brand expansion in the region.
A paid search campaign around luxury goods drove demand through a multi-channel social media strategy. Data acquisition campaigns supported awareness for store opening and further brand activations.
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