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By funnelling quality leads to the sales team, then onto a showroom appointment, we knew and played to the decision making triggers at each step of the way
When building Melbourne’s tallest building, the owners knew from the outset that were breaking records at every turn. One of those records was that they had to fill more apartments than any other building in the city had ever attempted.
An intricate paid search and social strategy was developed and implemented to drive qualified leads to the sales team. From there we helped the sales team convert leads into showroom appointments through a range of rich and informative landing pages about the retail and residential spaces, accompanied by a downloadable prospectus and floor plan documents.
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