Case Study
Turner Freeman Lawyers

How Shout helped a national law firm court greater search success

We helped Turner Freeman grow 4x site traffic

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    A website redesign program give us the opportunity to re-energise their search efforts

    Reduced Cost per Lead
    75%
    SEM Cost per Lead
    <$250
    Top Ten Organic Rankings
    1510
    Monthly Leads via Organic Search
    700+

    Higher ROI on ad spend

    Turner Freeman out-performed all other law firms in increased organic search rankings in NSW and QLD

    “Shout helped us leverage the link between increased search and reduced costs per acquisition"

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      THE PROBLEM

      Turner Freeman are one of the most experienced and successful compensation law firms in Australia. Increased competition resulted in increased cost per lead, no presence in organic search, and little online presence.

      OUR SOLUTION

      Shout rebuilt the SEO and SEM strategy from scratch.
      We worked with the company’s web development partner and branding agency to rebuild the web platform to increase conversion rates and reposition the brand online. We honed the keyword strategy to be very precise by area of law and location, resulting in less spend and greater ROI.
      To see what type of leads were converting, we tracked visits and cross-referenced CRM data, working closely with the marketing managers, to see which ads and creative executions led to warm leads and enquiory. This helped drive a high return on ad spend.

      Increased organic search rankings about any other firm in NSW or QLD.
      Achieved 1,510 top 10 rankings nationally via organic search
      Achieved 223 top 3 keyword positions nationally
      Over 700 leads monthly via organic search
      Decrease in Cost per Lead
      75%
      SEM cost per lead $150-250 depending on area of law and seasonality

      Guaranteed sales?
      Imagine how that can change your marketing strategy.

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        More results.

        Michael Jenkins

        Digital Strategist

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          Michael Jenkins

          Digital Strategist
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          What you will learn from the chat

          Michael Jenkins

          Digital Strategist