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Case Study
Turner Freeman Lawyers

How Shout helped a national law firm court greater search success

We helped Turner Freeman grow 4x site traffic

What do you want to grow?

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A website redesign program give us the opportunity to re-energise their search efforts

Reduced Cost per Lead
SEM Cost per Lead
Top Ten Organic Rankings
Monthly Leads via Organic Search

Higher ROI on ad spend

Turner Freeman out-performed all other law firms in increased organic search rankings in NSW and QLD

“Shout helped us leverage the link between increased search and reduced costs per acquisition"

Let’s find out how big we can take your business

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Organic growth chart displaying multipliers


Turner Freeman are one of the most experienced and successful compensation law firms in Australia. Increased competition resulted in increased cost per lead, no presence in organic search, and little online presence.


Shout rebuilt the SEO and SEM strategy from scratch.
We worked with the company’s web development partner and branding agency to rebuild the web platform to increase conversion rates and reposition the brand online. We honed the keyword strategy to be very precise by area of law and location, resulting in less spend and greater ROI.
To see what type of leads were converting, we tracked visits and cross-referenced CRM data, working closely with the marketing managers, to see which ads and creative executions led to warm leads and enquiory. This helped drive a high return on ad spend.

Increased organic search rankings about any other firm in NSW or QLD.
Achieved 1,510 top 10 rankings nationally via organic search
Achieved 223 top 3 keyword positions nationally
Over 700 leads monthly via organic search
Decrease in Cost per Lead
SEM cost per lead $150-250 depending on area of law and seasonality

Imagine how guaranteed sales would change your marketing strategy.


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