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Turner Freeman out-performed all other law firms in increased organic search rankings in NSW and QLD
Turner Freeman are one of the most experienced and successful compensation law firms in Australia. Increased competition resulted in increased cost per lead, no presence in organic search, and little online presence.
Shout rebuilt the SEO and SEM strategy from scratch.
We worked with the company’s web development partner and branding agency to rebuild the web platform to increase conversion rates and reposition the brand online. We honed the keyword strategy to be very precise by area of law and location, resulting in less spend and greater ROI.
To see what type of leads were converting, we tracked visits and cross-referenced CRM data, working closely with the marketing managers, to see which ads and creative executions led to warm leads and enquiory. This helped drive a high return on ad spend.
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