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After signing to Shout, Victory Blinds went from 3 years of decline to year on year growth
3 years prior to engaging Shout, Victory used an “integrated marketing agency” who handled digital activity, but outsourced the SEO, SEM and paid social media to contractors. During this process the digital marketing results actually went backwards. In fact, the site lost 70% of traffic. Victory was having trouble scaling up digital due to negative return prior to Shout.
Shout did a complete rebuild of all digital marketing channel, completely rebuilt search campaigns, worked on conversion optimisation and aligned CRM and paid social campaigns to deliver an increase in lead acquisition, and put forward conversion rate and re-platform recommendations.
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