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My Pet Warehouse wanted to scale up in the face of their bigger competitor Petbarn, through their strengths in merchandising, product and ecommerce offerings.
Shout took existing unperforming channels and fuelled them with profitable and scalable campaigns. We developed an industry leading organic search strategy to dominate across all categories, sub categories, brands and products. We also introduced “category killer” sites for niche pets like reptiles, creating a brand and site for each. We optimised then bid on terms to get maximum market share and dominate that product offering.
Paid search drove high ROI campaigns with a strong shopping focus
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