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Clever promotions powered by innovative online raised awareness and drove attendance at bespoke events
While designer sneakers were trending, Sneakerboy took things to a new level.
The brand is about scarcity as much as it is design and luxury. The challenge was to create wider exposure, while keeping exclusivity.
Shout leveraged the strong line up of brands that Sneakerboy stocked through keyword strategy on branded search. Via search network, Google shopping & Dynamic Remarketing. Shout promoted events and a combination of online and in store only events. We created significant enough interest, that each store had Apple style queues waiting to get in. And online sales literally selling out of stick within hours.
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