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Raising awareness and interest helped Jackalope enjoy more sales at a reduced price per sale
Jackalope is a luxury hotel on the Mornington Peninsula with a very solid reputation in the hospitality industry. The venue and location is stunning. And the experience of Jakalope is envied by many. The problem was awareness. They wanted to reach a wider tourism audience, and be able to increase vacancy rates for the accomodation, and deliver growth in food and beverage by bringing more people to the wine cellar and restaurants.
Shout produced an organic search, paid search, YouTube and content marketing strategy to be able to increase reach and frequency.”
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