How does SEO help my company? It is a question we receive frequently at Shout. Prospective clients are always a bit tentative on how search engine optimisation (SEO) works? They are just not sure if it is worth the investment.
They are not alone! Currently, 39% of businesses do not believe SEO help their lead generation.
However, interestingly enough the same report mentioned how 39% of businesses who identify prospecting as their biggest challenge are not investing in marketing.
What does this mean? It means that roughly the same number who are not seeing the benefits in search engine optimisation are not investing in marketing.
That is a shame, because statistically SEO has a 14.6% average close rate compared to 1.7% for outbound strategies like cold calling or print advertising.
Furthermore, when companies integrate content marketing with SEO their traffic is 7.8 times higher year over year.
That is why we want to discuss how these traffic strategies help you grow the revenue of your business.
4 Ways SEO Help Your Business
- Regular Leads– You have to think of SEO as being similar to real estate investing. When you buy a property, you have access to rent out that property, improve that property, and eventually sell it for a profit.
SEO works in a similar fashion. By creating strong content, you can get listed on the first page of Google for your targeted keywords. Even better, attempt to be listed in the top three positions organically.
When this happens, your business can now receive traffic and leads seven days a week. Like real estate, it is like passive income coming into your business.
This is not true of conventional marketing strategies or paid advertising, which requires you constantly feed the lead funnel.
- Research/buying cycle- 61% of consumers are more confident in companies that have content, which leads to more purchases. That is because 90% of consumers find the content useful.
In an era where everyone checks the internet before buying, high consumer confidence and useful information can go a long in way in helping them make an educated purchase.
Most of these inquiries happen on search engines. Google itself receives over 11.8 Billion searches per month from over 1.17 Billion unique users around the world.
Working on your SEO helps you become a part of that research and buying cycle.
- Increased traffic– One of the other big SEO benefits is you can receive a lot more traffic as we briefly discussed earlier.
In fact, SEO beat out the next nearest competitor (social media) by 300% in terms of traffic generation. The power of using search engine optimisation cannot be underestimated.
Take this SEMrush case study by Chris Beck. By simply improving the functionality and on-page SEO of his current website, Beck was able to increase his search engine traffic by over 1400% in 4 months.
By then tweaking and adding keyword rich landing pages, he was able to increase the number of targeted keywords in the top 5 rankings by over 93%.
However, it is not only established websites that can get SEO help. Take this case study by Positronic Design. They talk about how one of their clients went from 127 unique visitors per month to 1800 per month (an increase of 1300%) with a good SEO strategy.
Numerous companies over the years have seen gains like this from a great search engine optimisation strategy. It is one of the most oft-cited benefits for optimising your site around Google algorithm.
- Return on Investment– The final benefit of a good SEO strategy is increased revenue. A study found that 72% of business owners found that SEO was a profitable investment.
To determine your own SEO ROI use these three simple steps.
First, identify how much each client is worth. Every company has a value that they place on new leads. This could be smaller if you deal in volume like a retail store or larger if you do larger B2B lead generation services.
For example, NoRiskSEO found when they increased their traffic by 194% it lead to a profit within 60 days. That is because their average client spent around $600 with the company. They were able to add enough clients in that period to justify the investment.
Second, figure out how much to invest in SEO. While this will vary per client, inbound marketing like SEO is generally 61% cheaper than traditional advertising methods like radio, TV, and cold calling.
Third, estimate your traffic and conversion rate. Base this on the size of your budget as well as keyword research as well as the average conversion rates.
When you put these numbers together you can determine how successful your SEO campaign can be for your business.
Search engine optimisation has proven to be a successful marketing strategy for countless businesses over the years. However, to reap the benefits of search traffic you need to invest in your business just like you would any other marketing strategy.
If you are ready to invest in your business then get in touch for SEO Help with Shout! Our job is to help small business owners get found online. A large component of that is working with SEO. Learn more by contacting us at Shout.