Should you be using paid ads in social or boosting your content?

Don’t put all your media eggs into one basket. While you may always have a lead channel – like social as an example – you need to know how social works with SEO, or how paid social works with organic search.

The trouble for many businesses is many agencies immediately go straight to “The answer is Search” – without considering a more effective combination of channels which target your audience more specifically, provide better platforms for killer offers, increase engagement scores and dramatically improve conversion rates.

Experience Counts

Don’t you hate it when you go to an agency because you love the experience you see at the top of the business and, when you sign on the dotted line, you don’t see that experience applied to your business? All of our Senior Account Managers brings over ten years’ experience to the table. They know how to make their specialist area hum, and they know when to consult with other internal specialists to find real roads to sustainable online growth. So, your business doesn’t flatline.

We don’t assume we know everything

Social media advertising is always changing. There’s always new technology. No one can know absolutely everything. But we do know what works. And we have systems and processes in place to ensure they continue to work for you. We test our results and make adjustments and test again, and adjust again, continually smoothing out the bumps in the road to your bottom line. This gives you immediate short-term boosts and sustainable long-term growth.

Depending on your appetite, we can create conservative, balanced or aggressive growth strategies, using thoughtful mixtures of known and proven media channels with new channels and new approaches. This allows you to play it safe and gamble at the same time.

This approach is what has helped seriously massive businesses grow. It gives you the growth you need, and allows you to roll the dice on a technology or channel no one is using which could see you be the first on a massive wave and get first-mover advantage.

PESO works

It recognises the strengths of different channels – and recognises the strengths and weaknesses of different media combinations. When matched with the Four Key Metrics, you can then plan what channels you need to reach the right target, with an offer that sizzles like a steak on a teppan grill, drawing the customer in like a bee to a honey pot, and driving them so far down the conversion funnel all they have to do is wait at the door for delivery.

The proper use of PESO ensures

• Your customers don’t get hit with message fatigue – and you avoid them ignoring you because someone else dazzles them with something new
• You get discovered in more places that are relevant to your customer – helping build trust through familiarity
• You open up more paths to prosperity – there’s more than one buyer journey, why shouldn’t you own those roads?
• Being seen in relevant places with relevant offers builds preference
• Preference means longer brand engagement, more sales and serious growth

PESO helps you identify which growth channels you might be missing.
The opportunity often doesn’t lie in the choice of specific media, but in how your media choices are combined.

PESO gives you more options

Don’t just create one road to your sales, create a latticework of avenues and side streets and superhighways and back alleys that give more customers more reasons to find you, like you and buy from you.

PESO helps you test different offers in the same place, the same offer in different places and different offers in different places, adding value to your brand, helping gain awareness and preference, increase margins and drive growth

As an example: you can choose a Social strategy underpinned with influencer marketing tactics and channel-centric incentives. Making different promises to different audience segments to increase consideration and drive engagement.

PESO lets you start small and grow.

It lets you start big and grow bigger. SHOUT’s digital experts will map out a digital business growth plan, mapping current needs and showing how future options might be considered – helping you grow your current audience, reach new markets and see real results where it matters. On your balance sheet.

Make it work for you: Ask us about how we can use this incredibly simple system, combined with our Four Key Metrics to help you build a THREE-YEAR GROWTH PLAN that will work.

“PESO works. PESO keeps working. It’s the perpetual motion machine for online growth that works.”