Turn your Sitecore site into an agile SEO superpower

Enterprise level Sitecore SEO functionality

Bigger stacks. More channels. More customisable customer experiences. You need a Sitecore SEO Program to match. Shout!

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      Michael Jenkins
      Michael Jenkins

      Digital Strategist

      PUT OUR TEAM OF SITECORE SEO EXPERTS TO WORK

      A platform for multi-dimensional Sitecore SEO success

      Whether you’re looking to improve eCommerce results or need to build awareness through a coordinated multi-channel approach, or need to do both, and more, Shout’s SEO experts can help

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      World-class customer data and analytics

      Sitecore’s platform capability give you amazing access to deep and rich levels of customer data and analytics. Shout can show you how to set up an SEO program to use that data to drive visits and sales.

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      Try Shout's proven Sitecore SEO eCommerce management

      Shout is a Sitecore agency with extensive SEO expertise and experience, coupled with high-quality SEO management to ensure you get the results you should be getting from a platform like Sitecore.

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        RESULTS THAT SPEAK FOR THEMSELVES.

        Greater customer loyalty, improved revenue, more engaging customer experiences

        Sitecore is an enterprise-level eCommerce platform with serious functionality. Shout is an SEO business with serious Sitecore experience. You won’t just get world-class performance, our Sitecore SEO expertise gives you:

        • Always on capability means you don’t miss any data, anytime
        • End-to-end management of SEO through the funnel
        • Greater personalisation using current CRM data – allowing you to categorise your data against specific buyer personas
        • Couple that with high-powered automation for precision targeting to gain relevant new data

        We can set it up for your people to manage or manage it all for you, affordably and effectively to give you the ability to solve business issues as much as you solve marketing conundrums.

        Sitecore doesn’t just promise multi-channel campaign delivery, it’s one of the few platforms that can truly deliver omnichannel marketing – allowing you to supercharge your search campaigns for a truly holistic, always-on approach to your market.

        With Sitecore’s inbuilt capability, you can run SEO campaigns in multiple languages, in multiple markets, from one platform.

        And, perhaps most importantly, it’s so easy to use, even a marketer can manage it.

        So you’re able to make timely changes to campaigns, based on real-time data, in real time – without having to go to a coder to get the job done.

        Let's find out how big we can take your business.

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          Frequently asked questions

          We’ve compiled a list of the most commonly asked questions about Sitecore SEO best practices to help make your decision easier. Of course, if there are questions not included here, feel free to contact us and we will answer any questions you might have.

          It’s a cloud-based content management system that wields incredible power for companies and businesses who want to amplify their reach. A huge amount of customisable features are found on the system, accessible from anywhere there’s an internet connection, which is one of the reasons it’s used by serious digital marketers and SEO professionals like yours truly.

          Uploading, managing, and optimising the content on your site. Having a basic website build is great – but without quality content management, it’s extremely difficult to use, and next to impossible to rank well on search engines. Your content needs to be organised and well-indexed to be seen – which is something that Sitecore can most certainly do.

          Unfortunately not as it’s a licensed product. However, you get the best of opensource technology, plus a streamlined user experience with that license, which makes it much easier to perform great digital marketing on a day-to-day basis. These are also a few handy features that will help you climb the ranking ladder with more ease.

          Fine-tuning and detailed organisation are easy to do once you’ve mastered this digital system. As a result, you can organise and name data in ways that Google (and, of course, your audience), finds useful. It also provides more flexibility than you might find on other systems. The cloud system is even a valuable benefit for content.

          It’s the art of using Sitecore’s CMS (Content Management System) to help your site stand out on Google and bring in traffic. With some data, skill, and knowledge of the behind-the-scenes action in this platform, you can absolutely achieve this. We won’t say it’s easy when handled by yourself, but it is possible, given a little time.

          There are a few elements that are considered best practice, including:

           

          • Adding aspx extensions
                    
          • Having neat, logical item names
                    
          • Using lowercase URLs that are short and concise
                    
          • Utilising one programming language
                    
          • Implementing customised meta tags, meta keywords, and meta descriptions
                    

          Using an expert or agency to help ensure consistency and results.

          Sure! There are a few things to remember. Mainly, Sitecore likes to keep things lower case, and without gaps between URL extensions. Instead, use hyphens to join the words together – especially keywords. It may take some coding in the Link Manager to get the item name right., but you’ll get there. We are also more htan happy to help you with this.

          These are the elements that make up all that you have in your Sitecore site. That means page headings, layouts – everything that lives in and on the platform. You have the power to customise items, and where they’re mapped to –  which is a factor that can be used to your SEO advantage if done right.

          Getting your head around Sitecore can be a bit tricky. Working from the Content Editor is a crucial part of the process, and there are quite detailed components that you’ll need to understand in order to get a site experience the way you want it. If you’ve never done this before, it can be quite overwhelming, and a developer or Sitecore expert (like us) can definitely help smooth the learning curve.

          It takes a combination of great keyword research, correct URL specs, and making sure the item name is right (and readable), as well as standardising links. All of this can be done under the item tabs and Link Manager in Sitecore’s back-end. Remember: Google wants to know what your site is all about, so the old KISS adage is a great guide to follow.

          Embrace logic, technicality, and a methodical process. This platform demands attention to detail and can give a lot in return if you give it all you’ve got. There’s a lot of potential to do great things when you fuse digital marketing with Sitecore’s system, so take the time to really master it or utilise an agency to do the hard work for you.

          Speaking from experience, unless you’re used to working with complex back-ends, it’s unlikely you can do this all yourself. Nothing is impossible, but more often than not, we get cries for help from digital marketers who have waded into ambitious waters and been a little stuck due to the complexity of the platform. Luckily for them, we’re always happy to answer the call!

          Insights

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          Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

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          Imagine how that can change your marketing strategy.

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