SEO copywriting that turns heads on search engines.

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    Don't just win your customers. Win Google too, with SEO copywriting

    Want website content writing services that bring your site to the top of your customers' searches? Our SEO copywriting experts will help you win over Google and your target audience with effective material that holds people's attention to the very last word.

    Michael Jenkins

    Michael Jenkins
    Digital Strategist

    A few words on our SEO content process.

    Even well-written content can go unnoticed without the right marketing. Our expert SEO content strategists will help you reach the right people through the art of words.



    Do you want a presence or a powerful presence? Our SEO specialists can make words work harder. We’ll start by analysing your existing content and report on the enhancements we can make to motivate readers to take action – whether through a library of blog post content or creative material for downloadables.



    In this phase, we’ll create a search engine optimization plan that guarantees your content is found by people looking for your type of product or service and engages them to take the next step. It means our content writers, navigation experts and website designers all work together to create a compelling site that sells.



    SEO writing encompasses things like title tags, search intent and meta descriptions that make a big difference to how your site performs. Our team creates SEO-friendly content, understanding the needs of Google for unique content, quality writing and relevant keywords. Plus, optimise images to dial up the power of your page.



    When the needs of Google (or your users) change, we change with it. We’ll revise and write content to make sure you’re keeping attention and keep you relevant if the algorithm shifts. With continual optimisation, the outcome is more traffic and more conversions from people searching for your type of business. 

    SEO content writing services, at your service.

    Set up an SEO consultation and one of our SEO digital strategists can talk you through how we work and how effective good SEO can be for your business, how easy it is to align an effective SEO campaign to your existing digital strategy, and how many times better you can expect your online marketing to be.

    With Shout SEO, you can write your own ticket to growth.

    Words alone aren't enough. Keywords alone aren't enough. Writing 1,500 words per page might help you get seen by Google, but it doesn't get you engaged by paying customers.

    The best SEO copywriting services come from experts who know what the buyer needs to hear, and how they want to hear it.

    At Shout, we cross-match what your product has that answers that need and create the simplest expression. Then we do it over and over again.

    On different pages, blog posts, articles and seven in meta tags - we make sure every product gets the best meta description possible while building your brand at the same time.

    SEO content writing is simple in essence. It's all about doing whatever it takes to help you put your best foot forward. Every time. All the time. But that's where the hard work comes in. You need to work with your SEO content planner to ensure the right pages are searched and, once they're found, they engage the reader.

    Then, and this is the tricky bit, making sure that the reader knows what you want them to do next, and motivates them to take the next step is the pinnacle of your efforts. This means working with SEO plans, influencing navigation and working with website designers to match the words with the images, so your site sells and sells and sells.

    If you want an SEO copywriting company that understands the tips and tricks – like content duplication and conversions – choose Shout.

    Our SEO content writers are ready to go.

    Get set, ready and go with our search engine optimisation packages, designed for businesses throughout Melbourne and wider Australia. As online traffic continues to soar, there’s never been a better time to get ahead of your competition

    Meet the brains behind our SEO content writing.

    Keep their attention.

    A Shout SEO content copywriter will work to understand your brand voice and your proposition.

    From there, they weave the right optimised keywords into the content to convert visitors into sales – all with writing that you’ll want to read to the very last word.

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    We make words work.

    We don’t just write the content and throw in the keyword research; every single sentence works harder than the next. As an SEO copywriting specialist, we create copy that leads the reader from landing page to product page to sale. In fact, you’re reading our work right now!

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    Content management.

    Shout’s content writers work with our SEO specialists to make sure your material gets Google’s attention and carries search volume. And because we deal with this stuff every day, we can also help you stay relevant, even when algorithms change. (This happens a lot – we’ve learnt this the hard way).

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    Results worth shouting about

    Powering up your rankings through the power of words.

    SEO copywriting FAQs

    Anything you want to know that we haven’t covered, just give us a shout.

    It’s no secret that in order to rank highly in Google’s search results, awesome content is everything. That being said, it’s not enough to simply churn out creative, witty words that may or may not have an emotional impact on your customers. You need to include a range of keywords and phrases that align with the way people are searching for your products and services online.

    For example, we’re a digital agency that specialises in search engine optimisation (SEO) and paid search. If we created a website that didn’t include phrases that related to these areas, nobody would find us on a search engine like Google. Luckily, we know how to slip these phrases naturally into our material, collecting traction in search engine results pages just as we do with our target audiences.

     SEO content writing is essentially the creation of high-quality material that includes important keywords and phrases to help Google and other search engines know exactly which sites to include on their results page. At Shout, we have spent years building an expert SEO content writing team that understands exactly what it takes to help your site reach that coveted number one spot. Give us a call today to find out more.   

    When you sit down to write copy for your website, the first question you probably ask yourself is, “How can I best communicate my products and services to my customers?”. This is a very good question to be fair, but when you’re creating content for organic search, you need to write with someone (or something) else in mind as well.

    Search engine algorithms are constantly on the hunt for creative, relevant content that aligns with what their users are looking for. When content is created with SEO in mind, it focuses on naturally incorporating keywords that are strategic to your brand’s offering into the copy itself. 

    This text is then published on your target pages, effectively ranking them (hopefully) for your chosen keywords. The end results are increased organic traffic and conversions from those looking for your specific products and services. However, it takes a fine balance of including these phrases and appealing to user attention – and that’s the tricky part.

    Writing SEO-friendly content is something of an art form, even if it’s just a blog post. Google prioritises quality writing more than ever before, but you’ll also need to juggle keywords and phrases into that balance. That’s where understanding how to appeal to user value and search engine rankings comes in handy. If this is something you’re unfamiliar with, it can be useful to outsource your SEO content writing to a specialist agency like Shout. We have a solid understanding of both quality content creation and the inner workings of Google’s algorithms.

    Getting your site up the ranks of Google’s results pages takes time, practice, and insight. But more than anything, it takes expertise. It doesn’t just happen by accident. You need a strategy, creativity, and technical skills. Here are some of the things we can offer to help you succeed.

    1. Relevance

    Our team is across all the latest SEO tactics and trends, regularly upskilling with accredited training courses from Google and others. We also have our ear to the ground regarding customer behaviours and market developments.

    2. Strategic thinking

    We understand all the components of a high-quality SEO strategy, including user experience, keyword generation, and content creation. Tell us where you want your business to get to and we’ll help you make it happen with ease.  

    3. Creativity

    As we’ve said many times, creative content is essential for improving your rank on Google’s results pages. That’s why we work with our high-quality creative content writer team who knows how to work the system in favour of your business.

    4. Collaboration

    Our SEO agency Melbourne is a well-oiled machine that works interdependently to capitalise on the many years of combined experience within. We all have the same goal — to help your business thrive — and we work together seamlessly to make it happen.

    You need to include high-volume keywords into your material seamlessly and naturally. It’s important not to spam keywords on your pages or blog post content, as this comes off as a negative to Google (and readers). If you over-use keywords, you risk being penalised. Additionally, all content must be unique; you can’t copy and paste copy from elsewhere and put it on your own site. Within your content, you’ll also need to include internal links to tie all of your target pages together. This helps both rankings in search results and your target audience.

    Above all, heading optimisation needs to be actioned on every page you’re writing for. This means including keywords and phrases in your headlines and subheads so that Google and other search engines can spot them quickly and easily. This is also helpful for your customers, as it helps them scan and navigate your page quickly. But ultimately, you need to keep in mind the requirements of H1, H2 and H3 tagging.

    • H1 headlines

    This HTML tag indicates that the associated copy is the most important, probably the page title or an article headline. It is a key ranking factor for algorithms and is used to scope out the theme or subject of the page.  

    • H2 headlines

    If H1 tags are the headline, think of these as the subheads. They can be used to structure the page’s narrative and create clear content sections that help rank the relevance of your content.

    • H3 headlines

    These can be used to further subdivide and clarify your content for both your users and Google’s algorithms. Essentially, it’s about creating a content hierarchy that guides the engine through a clear and coherent story.

    If you would like to learn more about heading optimisation or anything else to do with SEO optimisation, the team at Shout is always happy to help. SEO and digital marketing are our passion, and we are always happy to help businesses in Melbourne and beyond thrive with the tactics and strategies we have perfected. Whether you’re looking to create thumb-stopping content or integrate the right words and phrases to get your site noticed by Google, we are the SEO agency for you.

    SEO content uses keywords and links to appeal to search engines like Google; this then lets you rank better for specific key phrases. Content writing without SEO doesn’t prioritise these factors, meaning rankings may not be as high or as easy to achieve.

    In truth, good web content writing should always include SEO, as it is the only way to help your site appear at the top of Google’s results page. After all, why go to all the effort of creating smart and interesting copy if nobody is going to see it? If thinking about SEO feels too overwhelming or you don’t have the resources to do it justice, give our team at Shout a call. We can help you strategise, create, and execute high-quality material that moves your site up the ranks.

    • Writing content for SEO isn’t rocket science, but it isn’t always easy either. First, you need to know what you want to say, which includes creating brand and product messages, refining your tone of voice, and understanding your audience. Next, you need to understand how Google’s algorithm works and which words and phrases will help your site get noticed.  

      Here are some of our top tips to help you get started:

      • Ensure you’re still prioritising reader value and editorial quality

      It’s not just a case of putting in a bunch of random keywords. You still need to ensure your copy is compelling, readable, and accurate.

      • Incorporate keywords that you’ve researched carefully for your niche

      Google Analytics is great for scoping out common search terms and phrases. Look out for the ones that are used most frequently and include them in your copy.

      • Avoid keywords that are too competitive to target

      Some keywords and phrases are used too often by too many people. Don’t waste your time on these as they won’t increase your organic traffic or conversions.

      • Place keywords in your main headings

      This is where Google and other search engines look first, so it’s helpful to have your key phrases located in your headlines and subheads.

      • Do not spam your keywords. A few mentions are enough

      Otherwise, your copy just becomes super repetitive, which is off-putting for both your customers and Google’’ search engine algorithms.

      • Aim for at least 500 words per page, if not more

      There are lots of ways to do this without creating a wall of text. Ask our expert team to show you some of the ways they’ve discreetly beefed-up content.

      • Never copy and paste content from elsewhere

      This is called plagiarism and is a very bad look for your business. How can your customers trust you if you steal content from your competitors?

      • Update and refresh your copy frequently – including blogs.

      Google is really good at serving up fresh and relevant content to its users, so make sure your copy doesn’t become outdated and/or irrelevant.

    The more your content grows, the more your business grows.

    In recent times, content has become even more important in growing your business’s profile, trust in what you do and long term sales. It just seems to be the sensible thing to do, for many types of businesses. But can you do it effectively, and can what you do put out there up to the top of search engine ranking so people will actually visit your website? And most importantly, how can good SEO content writing grow your business? There’s one way to find out. Get a Shout X-Chart, and we can show you how much you can grow your business, with smart SEO investment. And the good news is that we guarantee the results you see on your X-Chart, so what you see is what you get!

    Paid Search Services Agency Growth Multiplier

    So you might be convinced that it’s time to take out an SEO content strategy for your website. It’s certainly a strategy that has worked for so many businesses like yours. 

    The one thing that might be stopping you from going for it would be not having a good idea of how much you would expect to take in and how much profit you would expect. 

    That’s where your Shout X-Chart comes in. It simply has all the answers. We look at everything you are doing now and everything you can do in the future to see how we can work with you to improve your engagement and performance with a wide-reaching SEO campaign. 

    In a nutshell, we see how much your business can grow when we work with you – all in an easy to understand chart. 

    The answers to your SEO content strategy success are split into three different trajectories, depending on your investment level. 

    Better news still, these returns on investment are exactly what you would expect and what we guarantee if you choose us as your SEO content writing agency. 

    So how far do you want us to take your SEO success to?  

    Trajectory one, just a little bit

    We guarantee all the results you see in your X-Chart. And this trajectory is what you would expect with a low-level investment, using Google SEO for website to generate more leads. 

    You’ll get a quick traffic boost, which is a good taste of what you can achieve from working with us on your SEO content writing.  

    Trajectory two, a little bit more 

    This is where you can see what can happen when you decide to go with upgraded SEO packages in Australia. You’ll see what sort of guaranteed leap up the rankings Shout can guarantee. More people will read your SEO content writing and you’ll see more conversions than before. 

    Things are starting to happen, but what can you expect when you push it even further? 

    Trajectory three, a whole lot more. 

    Let’s go all the way. Invest all you can and get massive results. Don’t think of it as expensive, instead think of it as the wisest investment in your SEO strategy that gets you up there with the big competitors across the world. 

    This is where Shout’s SEO content experts do everything possible to get you up on top of all your industry’s search rankings. And then watch your profits go through the roof, with the power of Shout, Australia’s best SEO agency. 

    Whichever trajectory you choose, you can trust that we guarantee the results you see. Have a look at the case studies on this website, and you’ll see lots of success stories from Australia’s most respected brands, thanks to their investment in SEO. 

    We guarantee everything you see in the X-Chart. It’s important that we o this because the reason why we came up with it was that we found that too many SEO agencies promised the world but delivered barely any of the results. You’ve most likely already had this experience with one of these agencies. 

    We’re not like that, and we’re not like our competitors. We thrive on transparency so you can rest assured that with Shout, you always know where your money is going and exactly what to expect with Shout. 

    We’ve got nothing to hide, and that’s why everything in your Shout X-Chart is written in language that is easy to read and understand. It’s what you’d want after dealing with an agency that struggled to promise results. 

    Because we run a business too, and because of that, our reputation guides our success, so it’s good business for both of us to exceed your expectations. Besides, giving other businesses an edge gives us a thrill, every time. It’s why we come to work each day. 

    With SEO content writing, set and forget just doesn’t work. The search engine goalposts keep on moving, and content rules keep on changing. 

    When you hire an SEO content writing agency, you need an agency that you can trust to know when the changes happen and what to do next. 

    Also, when you enlist our services, you’ll know that the same experts you met when you took us on, are the same experts who will work on your account every step of the way. 

    Google changes so much. What works today might stop working tomorrow. 

    That’s why our experts know the score and can give you a plan for success that avoids wasting investment on pricy keywords. 

    So let’s set up a meeting to put together your X-Chart. It won’t cost you anything, and there’s absolutely no obligation. It’s just a perfect opportunity to determine what SEO from Shout can do for your business. 

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    Marketing insight collection from the digital marketing industry, google algorithm changes, client case studies and proven marketing strategies that will improve your digital marketing campaigns.

    Imagine how guaranteed sales would change your marketing strategy.


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