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Providing the foundations of a scalable campaign allowed forward planning for the US launch of Sass & Bide.
Sass & Bide is a leading Australia designer fashion label looking to increase customer acquisition online, reach new customers and increase the brand’s presence offline. Shout was commissioned to develop a strategy that would increase the visibility of the brand, and also launch the brand in the US.
Shout developed an organic paid search strategy across Australia, UK and USA.
The focus was to own “designer” terms. These terms had high search intent for a user that intended to “shop the latest running” looks, in line with Sass & Bide’s brand essence.
The only term that we did go generic on was Jeans. As this was the heritage of the brand’s history. We also worked closely with retailers such as Net-a-porter to ensure that branded terms remained at reasonable levels, and a bidding war didn’t occur on branded terms.
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