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Sound digital practices and innovative activations amplified the message and drove brand awareness
National Tiles is a national brand with great awareness. They wanted to build the same awareness online. Their existing marketing strategy had minimal cross channel alignment.
Shout was engaged developed both a B2B, B2C strategy to drive both trade and consumer awareness, and also traffic instore to support the store network and franchisees. We aligned search to radio and TV, grew traffic via organic search, paid search and social while migrating a website, improving content strategy and conversion rate optimisation initiatives to help deliver higher return ad spend across all channels. Social activations and competitions droive awareness and traffic from social media
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