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With multiple audiences and multiple segments, we had to think smarter to be seen and heard
Levantine Hill is the merger of two Yarra Valley vineyards. One a commercial enterprise since the 1990s, the other a boutique family block. They have a large scale investment via a property fund, with several business units to run at a high capacity including a cellar door, fine dining restaurant, ecommerce store, corporate events, and also corporate accommodation. The goal was to lift brand awareness in the tourism market, but also increase and be on people’s shopping list for wedding planning and corporate events.
Shout developed a search and social strategy to increase revenue for all business units. This campaign had many different audiences to cover, messaging to various industry segments.”
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