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A tailored mix of SEO and SEM helped generate high search placements and higher traffic onsite
Electrical trade account holders were accustomed to visiting stores, faxing or emailing orders, and speaking to their assigned rep. The European parent of L&H does over 40% of their B2B through digital channels, and mandated that Australia boost the current percentage from 1% to 5% within 5 years.
We worked with stakeholders to educate about the benefits of digital, how it would work operationally, and how the business could measure and track KPIs. Then we customised a strategy that could be phased across the company that would tap into the new generation of tech savvy customers who want to order digitally and have their products delivered to the site.
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