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    Case Study
    Lawrence and Hanson

    How we helped a major electrical retailer find their spark online

    We helped Lawrence & Hanson Grow B2B ecommerce Sales by 3x

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      Staying visible in a highly competitive market is key to success

      Search ranking in "face masks" during COVID
      #1
      Search ranking in seasonal needs
      #2
      Increased site traffic
      150%
      Increased sales conversions online
      300%

      Powering online growth

      A tailored mix of SEO and SEM helped generate high search placements and higher traffic onsite

      “The team at Shout helped us get in front of buyers, when they were buying"

      Let’s find out how big we can take your business

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        THE PROBLEM

        Electrical trade account holders were accustomed to visiting stores, faxing or emailing orders, and speaking to their assigned rep. The European parent of L&H does over 40% of their B2B through digital channels, and mandated that Australia boost the current percentage from 1% to 5% within 5 years.

        OUR SOLUTION

        We worked with stakeholders to educate about the benefits of digital, how it would work operationally, and how the business could measure and track KPIs. Then we customised a strategy that could be phased across the company that would tap into the new generation of tech savvy customers who want to order digitally and have their products delivered to the site.

        Digital B2B Orders
        #4x
        Leads for Electrician Network
        #6x
        Return on Ad Spend
        #11x

        Imagine how guaranteed sales would change your marketing strategy.

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          Michael Jenkins

          Digital Strategist
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          What you will learn from the chat

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            Michael Jenkins

            Digital Strategist
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            Michael Jenkins

            Digital Strategist
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