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Case Study
Lawrence and Hanson

How we helped a major electrical retailer find their spark online

We helped Lawrence & Hanson Grow B2B ecommerce Sales by 3x

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Staying visible in a highly competitive market is key to success

Search ranking in "face masks" during COVID
Search ranking in seasonal needs
Increased site traffic
Increased sales conversions online

Powering online growth

A tailored mix of SEO and SEM helped generate high search placements and higher traffic onsite

“The team at Shout helped us get in front of buyers, when they were buying"

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Electrical trade account holders were accustomed to visiting stores, faxing or emailing orders, and speaking to their assigned rep. The European parent of L&H does over 40% of their B2B through digital channels, and mandated that Australia boost the current percentage from 1% to 5% within 5 years.


We worked with stakeholders to educate about the benefits of digital, how it would work operationally, and how the business could measure and track KPIs. Then we customised a strategy that could be phased across the company that would tap into the new generation of tech savvy customers who want to order digitally and have their products delivered to the site.

Digital B2B Orders
Leads for Electrician Network
Return on Ad Spend

Imagine how guaranteed sales would change your marketing strategy.

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