Turning a tourism favourite into a stand out favourite.

The sophisticated campaign for a relatively small budget.
We did a data driven paid and social serach campaign targeting tourism agents through South East Asia. And locally, targeting CBD with keywords such as “what to do in Melbourne”, including seasonal campaigns such as Australian Open, White Night, Grand Prix, School Holidays, Chinese New Year – as well as building buzz around big one-off events.
Date night was also a profitable target. We targeted millennials with date night messaging, to increase the audience base of millennials, which was under represented in booking.
For school excursions, we targeted educators through content marketing across social channels.