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    Case Study
    Eureka Skydeck

    Turning a tourism favourite into a stand out favourite.

    We helped Eureka Skydeck grow 5x organic revenue

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      Helping Victoria’s tallest tourist attraction hot new heights.

      Revenue Growth
      300%
      Conversion Increase
      45%
      School Excursion Bookings
      5x
      Return on Ad Spend down
      8x

      Remaining visible

      Remaining visible and interesting allowed Skydeck to remain relevant in a volatile market.

      “Shout gave us more effective digital marketing and was able to make us more competitive in an increasingly crowded tourism space.” Eureka Skydeck

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        THE PROBLEM

        With tourism worth over $20 billion to Victoria, and an increased presence of new attractions and new operators, there is significant competition for the tourist dollar. Eureka has 3 main revenue streams. One casual visit/walk ins, overseas travel agents, and schools for excursions. Eureka wanted to increase all three revenue streams. Major Tourist attractions were scaling up marketing initiatives, and Eureka wanted to make sure it was one of the visited attractions Melbournians, Tourists and schools had in mind when wanting to explore Melbourne

        OUR SOLUTION

        The sophisticated campaign for a relatively small budget.
        We did a data driven paid and social serach campaign targeting tourism agents through South East Asia. And locally, targeting CBD with keywords such as “what to do in Melbourne”, including seasonal campaigns such as Australian Open, White Night, Grand Prix, School Holidays, Chinese New Year – as well as building buzz around big one-off events.
        Date night was also a profitable target. We targeted millennials with date night messaging, to increase the audience base of millennials, which was under represented in booking.
        For school excursions, we targeted educators through content marketing across social channels.

        "An increase in revenue across all 3 verticals. The campaign was so successful, the parent company engaged us for other businesses including the Tram Restaurant and Skydeck 89."

        Imagine how guaranteed sales would change your marketing strategy.

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          Digital Strategist
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