Helping a leading shoe retailer step out on a world stage

The strategy and solution was focused on increasing reach and revenue, activating an omni channel digital marketing campaign across all channels.
As part of the digital transformation and launching the new clothing range, elevating the brand with new audiences and engaging the current database with new content was key. To launch the clothing range, we also worked with marketing to develop and execute creative campaigns that were mini commercials amplified across social media.
The creative campaigns reached new audiences, and helped build the Italian-inspired brand – helping the brand successfully grow and move from a shoe brand to designer men’s clothing.
Organic and paid search were used to drive high intent buyers, and drive revenue. As part of the digital transformation, we worked with designers and developers in helping shape the site structure, and also executed on the site-wide content and conversion strategy.