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Clever ad spend and placement allowed us to get noticed by the right people in the right places and compete with larger general retailers
Aquila had a strong store level presence, built over 56 years of trading. However, ecommerce was under performing, online shoe sales from leading fashion retailers and wholesale shoe brands have put increased pressure on Aquila to be more competitive online, and brands such as Florsheim and Windsor Smith had moved much earlier.
The mandate was to scale up revenue quickly online and to capture market share in both Australia and Singapore markets, Shout was engaged to lead the digital marketing strategy as part of the transformation.
Aquila also was launching a men’s clothing range, and needed help promoting the new range online.
The strategy and solution was focused on increasing reach and revenue, activating an omni channel digital marketing campaign across all channels.
As part of the digital transformation and launching the new clothing range, elevating the brand with new audiences and engaging the current database with new content was key. To launch the clothing range, we also worked with marketing to develop and execute creative campaigns that were mini commercials amplified across social media.
The creative campaigns reached new audiences, and helped build the Italian-inspired brand – helping the brand successfully grow and move from a shoe brand to designer men’s clothing.
Organic and paid search were used to drive high intent buyers, and drive revenue. As part of the digital transformation, we worked with designers and developers in helping shape the site structure, and also executed on the site-wide content and conversion strategy.
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