Google Shopping (previously known as Product Listing Ads) is a Google Ads product that allows businesses to insert visual listings of their product offerings directly into search results pages, or under the dedicated ‘Shopping’ tab available on Google’s search bar.

Among online marketing channels, Google Shopping is renowned for its profitability and return on investment (ROI). The platform operates on a cost-per-click (CPC) basis, meaning you only pay when a user clicks on your product listing. This cost-effective pricing model ensures that your advertising budget is spent efficiently, targeting users who are genuinely interested in your products.

By far, Google Shopping is the most profitable marketing channel an online retailer can use to grow product sales. Here’s why:

1. Enhanced Product Visibility

By integrating directly into Google’s search ecosystem, Google Shopping enhances the visibility of your products across the web. When users search for specific products or browse related categories, they are presented with visually appealing product images, prices, and essential details, making it easier for them to compare and evaluate options.

2. Streamlined Shopping Experience

Google Shopping simplifies the shopping journey for consumers by providing a seamless experience from search to purchase. Users can quickly assess product features, read reviews, and compare prices—all within the search results page or Shopping tab—before making an informed buying decision.

3. Highly Profitable Marketing Channel

For online retailers, Google Shopping is recognized as one of the most lucrative marketing channels available. The platform’s ability to showcase products prominently to potential customers who are actively searching for similar items significantly enhances the likelihood of generating sales and achieving a high return on investment (ROI).

4. Dynamic Campaign Management

Through Google Ads, businesses can manage their Google Shopping campaigns dynamically. This includes optimising product listings, adjusting bids based on performance metrics, and using advanced targeting options to reach the most relevant audience segments.

These capabilities ensure that your advertising budget is effectively allocated to maximise sales and drive business growth.

5. Integration with Product Feeds

Central to Google Shopping’s effectiveness is its integration with product feeds. Retailers create and maintain product feeds that contain detailed information about each item, such as title, description, price, and availability. Google uses this data to match user queries with relevant product listings, ensuring accurate and timely visibility for your offerings.

6. Continuous Performance Monitoring:

Using Google Shopping, businesses can track key metrics such as impressions, clicks, conversion rates, and revenue to gauge the effectiveness of their Google Shopping campaigns.

This data-driven approach allows for informed decision-making and ongoing refinement to improve campaign performance over time.

We focus on getting you fast results, increasing your paid traffic and making data-informed decisions to help your campaign perform as quickly as possible.

First, we research keywords, product feeds, and what your competitors are doing to find the best opportunities for your business.

Next, we set up your store on the Google Merchant Centre, connecting it to Google Shopping. We’ll create a product feed of your inventory that focuses on Google’s product taxonomy and persuades your target consumers to buy.

Next, we’ll refine your shopping ads as we learn what resonates best with your audience. This includes crafting new ads and landing pages and using precise targeting across Google’s network – Search, Shopping, Maps, and YouTube – to get you better results. We make sure each and every product listing is relevant to boost your return on ad spend, conversions, and sales.

From there, we’ll constantly optimise and update your ads to help you achieve more sales.

You’ll know your ecomm business is ready for Google Shopping when:

1. Your business feels stalled at a certain level of growth

If your business has reached a plateau in growth despite efforts in other marketing channels, it may be time to explore new avenues like Google Shopping. This platform can inject fresh visibility and attract new customers who are actively searching for products similar to yours.

2. You want to acquire new customers cost-effectively

Google Shopping is known for its efficiency in acquiring customers at a lower cost compared to traditional advertising methods. If reducing your acquisition costs per customer is a priority, Google Shopping’s pay-per-click model can help optimise your marketing spend.

3. You’re ready to increase your sales

When you’re eager to expand your online sales and achieve substantial revenue growth, Google Shopping offers a robust platform to showcase your product catalogue directly to potential customers at the moment they’re ready to make a purchase.

When you’re ready, your Shout Digital experts will adapt your 360 Growth Plan to your goals, KPIs and budget.

Yes! The better your online visibility on Google Shopping, the more website traffic (and sales) you can expect.

Your Opportunity Analysis will uncover your strongest channels to dominate the online space in your industry. And your bespoke 360 Growth Plan will outline the steps we’ll take to get you there.

Once your Google Shopping campaign is running, we monitor and fine-tune it on a regular basis. We spend your budget wisely using intelligent click and overall budget management to increase your visibility and get you the highest return on ad spend (ROAS).

So you get floods of qualified buyers to your website and become the go-to brand for your ideal customers.

We can develop your 360 Growth Plan and send your campaign live in as little as two weeks.

As soon as your Google Shopping campaign is live, you’ll begin to see the first results.

As your ads start appearing on Google Shopping searches, they’ll immediately begin attracting potential customers actively searching for products like yours. These initial interactions — such as clicks, impressions, and product views — provide immediate feedback on your campaign’s performance.

Our dedication doesn’t stop at launch. We continually monitor your campaign’s progress, making real-time adjustments to optimise performance and maximise your return on investment (ROI).

Everything we do is backed up by detailed reporting, so you always know what results we’re getting and how we’re improving.

Our commitment to transparency, detailed reporting, insightful analysis, and proactive communication ensures you’re always informed about the strategies and outcomes of your Google Shopping campaign.

Yes, you will have expert staff with an average of 10+ years experience working on your digital marketing strategy and implementation. No matter the size of your business, you won’t be sidelined to a junior team member.

You’ll also get a dedicated account manager who has 10+ years of experience, knowledge and passion under their belt. They’ll make sure your goals are always met. You’ll always have a reliable touchpoint. And you’ll receive all your reports, WIPs and updates from the same friendly face.

Every member of the Shout Digital team has an average of 13 years experience in their niche. Our team also includes ex-CMOs of Google, Apple, Tontine, Kathmandu, Bunnings and more. So you’ll get the same world-class strategy as the biggest global brands, no matter the size of your business.

We’re in the top 3% of Google Partners. Which means you get access to premium services and cutting edge technology that’s reserved for premium partners.

We also never outsource work. We’re 100% Australian owned and operated, and all your digital marketing strategy and implementation is conducted in house.

And last, but absolutely not least, we guarantee your results or your money back.