Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The B2B agency for businesses ready to turn marketing into revenue
B2B marketing involves longer cycles, more stakeholders, and higher stakes. Shout builds marketing strategies that stay visible and credible through the entire process. Get your free X-Chart and find out where the opportunity is.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what we could achieve for your business over the next 3, 6 and 12 months.
Michael Jenkins
Trusted by Australia’s most recognised brands
Does this sound like your B2B marketing experience?
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Marketing that doesn’t reflect how B2B buyers decide
Generic campaigns built for quick, single-decision-maker purchases don’t hold up against longer, more considered B2B sales cycles.
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Channels running in isolation
SEO, paid, content and social are all managed separately, so no one has the full picture of what’s actually driving pipeline.
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Leads that look good but don’t convert
Marketing is generating activity, but it’s not translating into qualified opportunities sales can actually close.
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Hard to prove marketing’s impact on revenue
With long sales cycles and multiple touchpoints, it’s difficult to connect marketing spend back to actual deals won.
Getting B2B marketing right starts with an X-Chart
Understand your B2B marketing performance
Most B2B businesses aren’t short on marketing activity. What they’re actually short on is clarity about what marketing is working. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of what’s driving genuine results, what isn’t, and exactly what it will take to turn marketing activity into real revenue.
No obligation to sign
100% Confidential
Personalised for brand
The B2B marketing agency that understands your world, because it’s ours too
What that means for your business
Justifying marketing spend to stakeholders who want to see it turn into revenue. Managing a sales cycle that takes months, not minutes. Trying to stand out when every competitor sounds the same, and getting a genuine decision-maker to actually pick up the phone. These are the problems we navigate as a B2B business every single day, and it’s why we understand what it takes to move a B2B buyer from curious to committed, and why the strategies we build for you actually work.
We’re business people too, and we understand how busy you are. So here’s our pitch in 30 seconds.
We know B2B growth doesn’t happen overnight, and we’ve built our own business the same way we help clients build theirs. Our clients have generated over $100 million in new revenue working with us, backed by multiple 5-star Google reviews from businesses who’ve felt the difference firsthand. Ready to see where you stand? Book your call today.
Michael Jenkins
B2B marketing services for businesses ready to grow
Every channel plays a different role in a B2B buyer’s journey. Shout connects them into one standout strategy. Explore our full range of B2B marketing services below.
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B2B SEO
Content mapped to how your buyers research, compare, and eventually decide, not just what ranks.
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Local SEO
For B2B businesses serving a specific region, this puts you in front of the customers actually searching nearby.
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AI SEO
More research happens inside AI tools before a website is even visited. Make sure your brand is part of that conversation.
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SEO Consulting
Expert guidance on the specific SEO decision or challenge in front of you right now.
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Google Ads
Reach buyers at the exact moment they’re actively searching for a solution like yours.
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YouTube Ads
Build understanding and trust with video, particularly useful for products or services that need explaining.
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Meta Ads
Stay top of mind with decision-makers across a longer research and consideration window.
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LinkedIn Ads
Precision targeting built around who’s actually in the room when the decision gets made.
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Digital PR
Earn the kind of third-party credibility that carries real weight with considered buyers.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Your B2B marketing experts, in one place
Every account is led by senior specialists with real, hands-on B2B experience, so the same people who build your strategy are the ones executing it.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A plan to turn B2B marketing into revenue.
Benefits of your X-Chart:
- Speak directly with a senior specialist
- Your free X-Chart, delivered within 24 hours
- A guaranteed forecast for your business's growth
- Backed by $100M+ in new revenue generated for our clients
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your B2B marketing questions, answered
Find all the answers to your questions about our B2B marketing services here.
B2B marketing is the practice of promoting products or services to other businesses rather than individual consumers, typically involving longer sales cycles, multiple decision-makers, and a more considered buying process. Unlike B2C, where purchases can often happen impulsively, B2B decisions usually require building trust and credibility across several touchpoints before a deal is ever discussed.