Stop wasting budget and
start winning clients
with the right Google Ads agency
Wasted spend doesn’t win clients. The right strategy does. We build and manage campaigns with the strategy, structure, and accountability to turn spend into real, paying clients. Get your X-Chart and see what your spend could be doing instead.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what Google Ads could achieve for your business over the next 3, 6 and 12 months.
Gabriella Ruiz
Head of Biddable Media
18 years of experience
Trusted by Australia’s most recognised brands
Running Google Ads shouldn’t feel like this
Budget disappears without a clear reason why
Spend goes out the door daily, but you’re left guessing which clicks are actually working and which are just draining the budget.
Campaigns get set up and left on autopilot
Without ongoing testing and refinement, performance plateaus or quietly gets worse.
You’re stuck reporting on vanity metrics
Clicks and impressions look fine on a dashboard, but if they’re not translating into leads or paying clients, the numbers don’t mean anything.
No one can explain your account’s performance
Stretched in-house teams or rotating account managers, with no clear answer on strategy or performance.
There’s a better way to run Google Ads, and we’ll show you
Your Google Ads opportunity made clear
Before you invest more in Google Ads, you need clarity on what’s actually driving results, what isn’t, and where the biggest opportunity sits. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It maps out exactly where your campaigns are falling short, and what it’ll take to turn that around.
No obligation to sign
100% Confidential
Personalised for brand
An Australian Google Ads team that backs its results
Here’s what that looks like in practice
Anyone can create a Google Ads campaign. Few can make it profitable. Shout Digital is a 100% Australian-owned digital marketing agency, built on senior expertise. We’re in the top 3% of Google Partners, which means access to premium services and cutting-edge technology that’s reserved for a small handful of agencies, giving your campaigns an advantage most businesses simply can’t access on their own. That expertise shows in how we manage every account. Nothing runs on autopilot: campaigns are tested relentlessly, adjusted weekly, and treated as if it’s our own money being spent, so your ad spend turns into paying customers, not just clicks that look good on a report.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
With over 15 years of experience and clients who’ve generated more than $100 million in new revenue working with us, we treat every account with the same rigour, regardless of size or industry. That means real strategy and hands-on management behind every campaign, not templated recommendations rolled out across every client. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Unlock next-level growth with our Google Ads services
Scale your revenue with ready-to-buy traffic and amplify your brand’s presence on Google Ads. With high-converting ads that are developed, tested, optimised and creatively fuelled by our collective 30 years of experience on the frontlines, driving growth for major global brands.
We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.
Helping a do-it-yourself business do it themselves globally.
Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.
Trustindex verifies that the original source of the review is Google.
We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
Posted on Google
Gregory Levett
Trustindex verifies that the original source of the review is Google.
We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
Posted on Google
Rodney Norris
Trustindex verifies that the original source of the review is Google.
Excellent customer service!
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Thomas Morgan
Trustindex verifies that the original source of the review is Google.
These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
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Ash Cherrett
Trustindex verifies that the original source of the review is Google.
Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
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matt alpass
Trustindex verifies that the original source of the review is Google.
Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven.
A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up.
Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
Posted on Google
Michael Harvey
Trustindex verifies that the original source of the review is Google.
I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again.
We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class.
Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
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Nigel Ewart
Trustindex verifies that the original source of the review is Google.
We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results.
Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported.
We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
Posted on Google
Michael Gammon
Trustindex verifies that the original source of the review is Google.
We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
Posted on Google
Jessica Townley
Trustindex verifies that the original source of the review is Google.
Our experience with Michael and the team has been excellent. Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
Posted on Google
Michelle Skinner
This is senior-level Google Ads, built for real results.
Our senior team includes former CMOs from Google, Apple, Kathmandu, and Tontine, who’ve sat on both sides of the table and know exactly what makes a campaign perform.
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Guy Rintoul
HEAD OF GROWTH
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela Serrano Ruiz
Head of Paid Media
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
Chamal Alahakoon
Head of SEO
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss Kia
SENIOR SEO LEAD
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric Shaikh
DIRECTOR OF CLIENT SERVICES
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna Martin
SEO CONTENT MANAGER
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
Laura Ridley
PAID MEDIA SPECIALIST
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
Google Ads is Google’s online advertising platform, allowing businesses to display ads across Google Search, YouTube, partner websites and apps within the Google Display Network. Advertisers bid on keywords or audiences, with ads typically charged on a cost-per-click or cost-per-impression basis, depending on the campaign type.
Google Ads operates on an auction-based system, where advertisers bid on specific keywords or audiences, and ad placement is determined by a combination of bid amount and Quality Score, which reflects the relevance and quality of the ad and landing page. Winning ads are shown to relevant users based on their search terms, browsing behaviour or demographics, depending on the campaign type.
Google Ads costs vary significantly depending on industry competitiveness, targeted keywords and campaign objectives, with some industries facing considerably higher costs per click than others. Businesses set their own budgets, which can be adjusted at any time, making it possible to start small and scale spend based on performance.
Google Ads delivers immediate, paid visibility in search results, with traffic stopping as soon as spend stops, while SEO builds long-term, organic visibility that continues generating traffic without an ongoing cost per click. Many businesses use both together, with Google Ads providing quick results while SEO builds sustainable growth in the background.
Google Ads can work for almost any business, but it tends to suit businesses with a clear, defined offer and enough margin or lifetime customer value to support the cost per click involved. Businesses with a genuine search demand, whether that’s a specific product, service or local solution people are actively searching for, are typically best placed to see strong returns, since Google Ads primarily captures existing intent rather than creating brand new demand.
Google Ads offers several campaign types, including Search, Display, Shopping, Video (YouTube), and Performance Max, each suited to different goals and stages of the customer journey. Search campaigns target active searchers, Shopping showcases products directly in search results, and Display and Video focus more on awareness and reach.
Google Ads can generate traffic and leads almost immediately after a campaign goes live, unlike SEO, which typically takes months to show results. However, campaigns generally need an initial learning period, often a few weeks, for Google’s algorithms to optimise targeting and bidding based on real performance data.
No, Google Ads can work with a range of budgets, as spend is fully controlled by the advertiser and can be adjusted at any time. Success depends more on how well campaigns are targeted, structured and optimised than on budget size alone, though highly competitive industries may require larger budgets to remain competitive.
Basic Google Ads campaigns can be managed in-house, particularly for smaller, simpler accounts, but larger or more competitive accounts often benefit from specialist expertise to avoid wasted spend and maximise results. An experienced agency can also provide ongoing optimisation and strategic input that’s difficult to maintain without dedicated time and expertise.
Shout Digital manages Google Ads campaigns with a strategy built around your specific business goals, not generic templates applied to every account. As Google Partners in the top 3% in Australia, our clients have generated over $100 million in new revenue working with us, a track record built on genuine platform expertise.
Every Google Ads account at Shout Digital is handled by a dedicated, senior team, rather than being passed off to junior staff or managed with automated, hands-off tools. Strategy is tailored to your specific KPIs, audience and competitive landscape, with constant optimisation rather than a campaign that’s set up once and left to run.
Shout Digital manages the full range of Google Ads campaign types, including Search, Display, Shopping, YouTube and Performance Max, allowing campaigns to be built as a cohesive strategy rather than run in isolation. Budget is allocated across formats based on what genuinely drives results for your specific business.
Every Google Ads account starts with a clear picture of your audience, competitors and goals, so budget goes toward what’s proven to convert rather than what’s easiest to launch. From there, campaigns are continuously tested and optimised, rather than set up once and left unmanaged.
Google Ads management costs depend on factors like ad spend, campaign complexity and the number of campaign types being managed. Shout Digital provides a free X-Chart audit upfront, giving you a clear picture of your current performance and the opportunities available, so you know exactly what you’re investing in before committing to any spend.
Yes, Shout Digital has experience managing Google Shopping campaigns for ecommerce businesses, including optimising product feeds to ensure listings are accurate, competitive and well-positioned within search results. This is often paired with ecommerce SEO to support both paid and organic visibility for the same products.
Shout Digital measures performance against metrics that reflect real business outcomes, such as conversions, cost per acquisition and return on ad spend, rather than vanity metrics like clicks or impressions alone. Reporting is fast and transparent, so you always understand what’s working and why.
Yes, Shout Digital can develop both ad creative and landing page recommendations to ensure messaging is consistent from click to conversion. A landing page that closely matches ad messaging plays a significant role in both Quality Score and overall campaign performance, so this is considered a key part of the strategy, not an afterthought.
Yes, Shout Digital regularly combines Google Ads with SEO, digital PR and paid social, building an integrated marketing strategy rather than managing channels in isolation. This approach helps ensure paid and organic efforts support each other, rather than competing for the same budget and attention.