Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
B2C marketing built around real, measurable growth
B2C customers are bombarded with choice, and standing out takes more than a nice-looking ad. Shout builds strategies across every channel your customers use, turning visibility into genuine, repeat sales. See exactly what’s possible for your business with a free X-Chart.
Get your personalised free X-Chart to find out
Michael Jenkins
Trusted by Australia’s most recognised brands
The challenges facing B2C brands today
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Rising acquisition costs across every platform
CPCs and CPMs keep climbing, making it harder to acquire customers profitably.
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One-time buyers who never come back
Customers convert once, but there’s no strategy to turn them into repeat, loyal buyers.
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Standing out in a crowded market
Customers have endless choice, and generic campaigns get lost in the noise.
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Channels running in isolation
SEO, paid, and social are managed separately, so no one has the full picture of what’s driving sales.
Know your numbers before you spend another dollar
Understand your B2C marketing performance
Rising acquisition costs, one-time buyers and disconnected channels are hard to solve on your own. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of what’s working, what’s costing you customers, and exactly what it will take to grow sustainably.
No obligation to sign
100% Confidential
Personalised for brand
The B2C marketing agency that makes every channel work harder together
What that means for your business
Most B2C brands aren’t short on marketing activity. But when every channel is managed as part of one strategy, rather than a collection of separate efforts, growth starts compounding across all of them. We’ve brought that approach to notable B2C brands including Decjuba, Bondi Sands and Cocobella, backed by 15 years of experience and clients who’ve generated over $100 million in new revenue. This connected way of working helps B2C brands turn rising acquisition costs and one-off purchases into real, repeat growth.
We’re business people too, and we understand how busy you are. So here’s our pitch in 30 seconds.
For B2C businesses, we know standing out in a crowded market takes consistency, not just one great campaign. We’ve scaled over 1,000 brands across a wide range of industries, backed by multiple 5-star Google reviews from businesses who’ve felt the difference firsthand. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
B2C marketing services for brands ready to stand out
Every channel plays a different role in how a customer discovers, considers and buys. Shout connects them into one strategy built around real, repeat growth.
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Ecommerce SEO
Turn browsers into buyers with a strong technical foundation and content that converts.
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Meta ads
Build creative that stops the scroll and speaks directly to the customer you’re trying to reach.
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TikTok ads
Earn genuine attention with content built for how people watch and engage on the platform.
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Google Shopping
Put your products directly in front of shoppers already comparing options and ready to buy.
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Pinterest ads
Reach customers early, while they’re still planning, saving and deciding what to purchase.
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YouTube ads
Build genuine brand recognition through video, not just another skippable ad.
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Digital PR
Earn coverage that builds trust and credibility beyond what paid ads alone can achieve.
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Local SEO
For brands with physical locations, this puts you in front of nearby customers ready to visit.
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Google Ads
Capture customers already searching for exactly what you sell, right when they’re ready to buy.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
The specialists behind every B2C campaign we run
Great B2C marketing comes down to understanding customers, what stops them scrolling, what earns their trust, and what brings them back. Our senior specialists have spent years building that understanding across a wide range of B2C brands, and they bring it to every account they work on.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A plan to turn browsers into loyal customers.
Benefits of your X-Chart:
- Speak directly with a senior specialist
- Your free X-Chart, delivered within 24 hours
- A guaranteed forecast for your business's growth
- Backed by $100M+ in new revenue generated for our clients
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your B2C marketing questions, answered
Find all the answers to your questions about our B2C marketing services here.
B2C marketing is the practice of promoting products or services directly to individual consumers, typically involving shorter decision-making processes and more emotionally driven purchases than B2B. Unlike B2B, where multiple stakeholders and longer sales cycles are common, B2C customers often make decisions quickly, sometimes within a single visit, which changes what an effective marketing strategy needs to prioritise.