How much do LinkedIn Ads cost?

There’s no fixed cost, as LinkedIn uses an auction-based system where you set a bid and budget, and actual costs depend on competition for your chosen audience. Cost-per-click typically ranges higher than other paid social platforms, often landing between AUD 8 and AUD 16, though this varies significantly by industry, targeting and ad format. Most businesses set daily or campaign budgets and adjust based on performance rather than relying on a single benchmark figure.

What are the different types of LinkedIn ads?

LinkedIn offers several ad formats, each suited to different goals and funnel stages. Sponsored content appears directly in the feed and can include single images, carousels or video, making it a strong option for building awareness and engagement. Message ads and conversation ads land directly in a user’s LinkedIn inbox, allowing for more direct, personalised outreach, with conversation ads offering interactive, choose-your-own-path messaging rather than a single static message. Lead gen forms can be attached to sponsored content or message ads, letting users submit their details without leaving LinkedIn, which typically improves conversion rates. Document ads allow businesses to promote downloadable content like guides or reports directly within the feed, useful for thought leadership and lead capture. The right mix usually depends on whether the goal is awareness, engagement or direct lead generation.

Why are LinkedIn Ads more expensive than Facebook or Instagram ads?

LinkedIn’s audience is narrower and more professionally qualified, which drives up competition for the same job titles, seniority levels and industries that every other B2B advertiser is also targeting. The platform’s targeting options are also more granular, and that added precision comes at a premium compared to broader consumer platforms. For many B2B businesses, the higher cost is offset by better lead quality, since the audience is pre-filtered by professional attributes rather than general interest.

How long does it take to see results from LinkedIn Ads?

This depends heavily on the length of the sales cycle being advertised into, but most campaigns need at least a few weeks of data before meaningful patterns emerge. Early metrics like click-through rate and cost-per-click often stabilise within the first one to two weeks, while lead quality and pipeline impact typically take longer to assess, especially for B2B sales cycles that can run several months. Ongoing optimisation, rather than a single launch, is usually what drives improved results over time.

What's the best LinkedIn Ad format for B2B lead generation?

Lead gen forms are generally considered the strongest format for capturing leads directly on LinkedIn, since they pre-fill a user’s profile data and reduce friction compared to sending traffic to an external landing page. However, the best format often depends on funnel stage, as sponsored content might work better for awareness, while message ads or conversation ads can be more effective for warmer audiences already familiar with a brand. Many B2B strategies combine several formats across the funnel rather than relying on one alone.

Are LinkedIn Ads worth it for B2B marketing?

For most B2B businesses, LinkedIn Ads are worth considering because the platform offers targeting based on professional attributes that other channels can’t easily replicate, making it easier to reach specific decision-makers. Costs tend to be higher than other paid social platforms, so the value depends on whether the resulting lead quality and pipeline outcomes justify the spend for a given business and sales cycle. Businesses selling higher-value products or services with longer sales cycles tend to see the strongest return, compared to those needing high volumes of low-cost leads.

Is LinkedIn or Google Ads better for B2B?

The two platforms tend to serve different stages of the buyer journey rather than compete directly, so the better choice often depends on what a business needs. Google Ads captures existing demand from users actively searching for a solution, making it strong for bottom-of-funnel intent, while LinkedIn Ads is generally more effective for reaching decision-makers who aren’t yet searching but fit the right professional profile. Many B2B strategies use both channels together, with Google capturing active demand and LinkedIn building awareness and generating demand further up the funnel.

Why hire an agency for LinkedIn Ads instead of managing it in-house?

An agency brings dedicated time, platform expertise and testing experience that’s hard to replicate with a stretched in-house team juggling multiple priorities. Rather than one person learning LinkedIn Ads alongside everything else on their plate, you get a team who work across many accounts and industries, spotting patterns and best practice faster than in-house trial and error typically allows. This often leads to better results without the overhead, time or risk involved in hiring, training and retaining a specialist function internally.

Can Shout help if I'm already running LinkedIn Ads but not seeing results?

Yes, Shout regularly audits existing accounts to identify where budget is being wasted, whether targeting, creative, bidding or tracking, and builds a plan to fix it rather than starting from scratch unnecessarily.

Can Shout work with businesses in any industry?

Yes, LinkedIn Ads strategy is built around your specific audience and goals, so the approach is tailored regardless of sector rather than following a generic template. That said, industries with longer or higher-value sales cycles, such as professional services, technology or manufacturing, tend to see the strongest fit, simply because LinkedIn’s targeting and cost structure suit considered B2B purchases better than low-value, high-volume sales.

Does Shout only work with large businesses?

No, Shout works with businesses of varying sizes, tailoring strategy and budget recommendations to what’s realistic and effective for each business rather than requiring a set scale or minimum spend. Whether you’re a smaller business testing LinkedIn Ads for the first time or an established company looking to scale an existing account, the approach is built around your goals and resources rather than a fixed package.

Is LinkedIn Ads a good fit for every business?

Not necessarily, as it tends to suit businesses with a clear B2B audience or higher-value offering best, given the platform’s cost per click and targeting strengths. Businesses with a broad consumer audience or lower-value, high-volume sales may find other channels more cost-effective. Shout can advise honestly on whether LinkedIn Ads is the right channel for your goals during an initial conversation, rather than recommending it by default.

Does Shout Digital only run LinkedIn Ads, or do you manage other channels too?

Shout manages LinkedIn Ads alongside other paid social and digital channels. We offer Meta ads, Google ads, SEO and AI Search services and more, so campaigns can be built as part of a wider strategy rather than in isolation. This is especially useful for B2B businesses where LinkedIn works best alongside search or retargeting rather than as a standalone channel.

What should I look for in a good LinkedIn Ads agency?

A good agency should have genuine, demonstrable experience with B2B advertising specifically, not just paid social in general, since LinkedIn’s audience, formats and bidding behave differently to other platforms. Look for clear reporting tied to leads and pipeline rather than vanity metrics, a senior team actually managing your account day-to-day, and transparency around strategy and spend. Case studies, reviews and a willingness to explain their approach in plain terms are all good signs of an agency worth trusting with your budget.

Turn LinkedIn Ad spend into a B2B pipeline

B2B buyers are researching, comparing and building trust before they speak to sales. Shout helps you use LinkedIn Ads to reach high-value audiences with credible creative, useful offers and measurable pipeline impact. Get a free X-Chart to see what your business could achieve.

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Guy Rintoul

Head Of Growth

20 Years Experience

Trusted by Australia’s most recognised brands

Are these LinkedIn ad mistakes costing your business?

Wasted ad spend on the wrong audience

Broad or misconfigured targeting means your budget reaches the wrong job titles, seniority levels, and company sizes.
Too many ad formats, no clear strategy

Without a clear plan for matching each ad format to the right funnel stage, it’s just guesswork.
Campaigns running in a silo

Ads that aren’t connected to email nurture or sales follow-up leave leads to go cold instead of moving through the funnel.
Treating it as “set it and forget it”

A stretched-thin in-house team can’t optimise daily, so campaigns quietly decay instead of improving over time.

Turn wasted LinkedIn ad
spend into wins

Get a clear picture of your LinkedIn performance

Before you invest more in LinkedIn Ads, you need clarity on whether your current campaigns, targeting and creative are working in your favour, how your results compare to competitors, and where your budget is being wasted. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of what’s working, what isn’t, and exactly what it will take to turn your ad spend into results.

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A LinkedIn Ads agency excelling at B2B growth

It’s why B2B brands choose Shout

B2B budgets are tight, and LinkedIn’s cost-per-click makes every wasted impression expensive. Unlike platforms built for volume, LinkedIn rewards precision, and a campaign aimed at the wrong audience or the wrong stage of the buying journey can burn through spend fast with little to show for it. Shout Digital works with businesses tired of high spend and vague results, turning Campaign Manager data into decisions that drive ROI. Every LinkedIn account is managed by a senior team that lives and breathes B2B advertising, so campaigns are shaped by strategy that’s been tested and refined across countless accounts and industries.

We’re business people too,
and we understand how busy you are. So here’s our pitch in 30 seconds.

We’re backed by multiple 5-star Google reviews, and we know B2B budgets don’t stretch far, so every campaign we run reflects the level of care that comes with spending someone else’s money wisely. Having scaled over 1,000 brands, we understand how different B2B sales cycles and audiences really are, and we treat every account with that same level of attention. Book a call, and we’ll show you exactly where to focus first.

Image of Screenshot 2026 07 31 at 9.03.03 AM 1.png

Michael Jenkins

LinkedIn Ads services for businesses
with big growth goals

LinkedIn Ads can be powerful when targeting, offer strategy and lead quality are properly aligned, but get any one of those wrong and budget disappears fast. Shout builds campaigns around buyer roles, funnel stage, credible proof and measurable pipeline outcomes, so every part of the campaign is working towards the same goal.

B2B audience strategy

Reaching the roles, industries, companies and seniority levels most likely to buy, rather than a broad audience who aren’t even looking.
Lead generation campaigns

Capturing demand with offers matched to buyer intent and sales readiness, so leads arrive further along in their decision-making rather than cold.
Thought leadership ads

Building trust by promoting credible expert content and proof, helping your business stand out as an authority rather than just another ad in the feed.
Retargeting and nurture

Re-engaging website visitors and content engagers with stronger next steps, keeping your business front of mind as they move closer to a decision.
Pipeline measurement

Connecting ad performance to lead quality, CRM progression and sales outcomes, so reporting reflects real business impact rather than surface-level metrics.

Brands we’ve grown 5X, 10X even 50X

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A site-wide content strategy helped drive rankings for brand and products

The team at Shout helped us create a digital strategy that drove sales and keeps us visible.

Bed Bath N Table

#1: SEO Position for Category
#1: SEO Position for Sub-Categories
91%: Increase in Organic Traffic

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Positioning the site for future growth.

Shout has been an energetic and responsive partner, helping us establish a healthy, profitable presence online.

Repco

#1: Increase in Category Rankings
2x: Revenue Growth Online Transaction
5x: Increase in organic sessions

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A smoother path to success for smoothies.

The team at Shout thought beyond the obvious to find interesting ways to raise to boost demand generation for Cocobella

Cocobella

354%: Increase in Traffic
422%: Increase in sessions
35%: Bounce Rate Reduction

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Decjuba

We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.

Penelope Reidy Head of Marketing & CX

36%: Organic Search Growth
21x: ROAS on SEO

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Helping a do-it-yourself business do it themselves globally.

Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.

Bondi Sands

560%: Increase in Organic Growth
70%: Increase in eCommerce Sales
8x: Increase in Mobile traffic

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A more focused search strategy made it easier for Moula to convert customers

Shout helped us find new ways to get new traffic for our new offer

Moula

#1: SEO position for sub-category
#2: SEO position for key categories
91%: Increase in organic traffic

View case study

Don’t take our word for it. Take theirs.

    
 
 
      Trustindex verifies that the original source of the review is Google. We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
  
  Posted on Google  
 
    
   Gregory Levett 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
  
  Posted on Google  
 
    
   Rodney Norris 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. Excellent customer service!
  
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   Thomas Morgan 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
  
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   Ash Cherrett 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
  
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   matt alpass 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven.

A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up.
Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
  
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   Michael Harvey 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again.

We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class.

Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
  
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   Nigel Ewart 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results.

Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported.

We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
  
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   Michael Gammon 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
  
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   Jessica Townley 
 
 
 
 
     Trustindex verifies that the original source of the review is Google. Our experience with Michael and the team has been excellent.  Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
  
  Posted on Google  
 
    
   Michelle Skinner

The people driving your LinkedIn Ads results

A senior team who live and breathe digital marketing, built to deliver growth that lasts.

meet the team

Michael Jenkins

Founder, Director

Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.

Guy Rintoul

HEAD OF GROWTH

Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.

Gabriela Serrano Ruiz

Head of Paid Media

Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.

Chamal Alahakoon

Head of SEO

With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.

Parmiss Kia

SENIOR SEO LEAD

Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.

Eric Shaikh

DIRECTOR OF CLIENT SERVICES

Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.

Anna Martin

SEO CONTENT MANAGER

Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.

Laura Ridley

PAID MEDIA SPECIALIST

15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.

meet the team

No matter where you are in Australia, X marks the spot.

Our entire team is based in Australia, across every capital city, with no offshoring.

Book a strategy call

One 30-minute call. A clear path to turning ad spend into ROI.

Benefits of your X-Chart:

Talk directly with a senior specialist
Get your free X-Chart within 24 hours
Discover how to maximise your LinkedIn Ad spend
Trusted by B2B brands who've generated real ROI with us

1.75m

Increase in SEO sessions

Increase in organic sessions

Google Crategory Rankings

Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.

Luke Bowden · Digital Director

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FAQs

Your LinkedIn Ads questions, answered

Find all the answers to your questions about our LinkedIn Ads services here.

LinkedIn Ads targeting is built around professional attributes rather than general interests or demographics, allowing advertisers to reach audiences by job title, seniority, function, industry, company size, company name and skills, among other options. Advertisers can also build matched audiences using website retargeting, contact list uploads or company lists for account-based approaches. Combining several targeting layers can improve relevance, though narrowing too far can shrink audience size to the point where delivery and cost efficiency suffer.

Turn LinkedIn Ad spend into a B2B pipeline

Are these LinkedIn ad mistakes costing your business?

Wasted ad spend on the wrong audience

Too many ad formats, no clear strategy

Campaigns running in a silo

Treating it as “set it and forget it”

Turn wasted LinkedIn ad spend into wins

Get a clear picture of your LinkedIn performance

A LinkedIn Ads agency excelling at B2B growth

It’s why B2B brands choose Shout

We’re business people too, and we understand how busy you are. So here’s our pitch in 30 seconds.

LinkedIn Ads services for businesses with big growth goals

B2B audience strategy

Lead generation campaigns

Thought leadership ads

Retargeting and nurture

Pipeline measurement

Brands we’ve grown 5X, 10X even 50X

A site-wide content strategy helped drive rankings for brand and products

Don’t take our word for it. Take theirs.

The people driving your LinkedIn Ads results

Michael Jenkins

Guy Rintoul

Gabriela Serrano Ruiz

Chamal Alahakoon

Parmiss Kia

Eric Shaikh

Anna Martin

Laura Ridley

No matter where you are in Australia, X marks the spot.

One 30-minute call. A clear path to turning ad spend into ROI.

Your free X-Chart starts with a chat with one of our specialists

Your LinkedIn Ads questions, answered

How does LinkedIn Ads targeting work?

How much do LinkedIn Ads cost?

What are the different types of LinkedIn ads?

Why are LinkedIn Ads more expensive than Facebook or Instagram ads?

How long does it take to see results from LinkedIn Ads?

What's the best LinkedIn Ad format for B2B lead generation?

Are LinkedIn Ads worth it for B2B marketing?

Is LinkedIn or Google Ads better for B2B?

Why hire an agency for LinkedIn Ads instead of managing it in-house?

Can Shout help if I'm already running LinkedIn Ads but not seeing results?

Can Shout work with businesses in any industry?

Does Shout only work with large businesses?

Is LinkedIn Ads a good fit for every business?

Does Shout Digital only run LinkedIn Ads, or do you manage other channels too?

What should I look for in a good LinkedIn Ads agency?

Turn wasted LinkedIn ad
spend into wins

We’re business people too,
and we understand how busy you are. So here’s our pitch in 30 seconds.

LinkedIn Ads services for businesses
with big growth goals