Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The retail marketing agency built to slash acquisition costs and scale revenue
Rising ad costs are squeezing retail margins, and generic campaigns are making it worse. Shout builds multi-channel strategies across SEO, paid and PR that lower your cost per acquisition while scaling revenue. Get your X-Chart and see where you stand.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what we could achieve for your business over the next 3, 6 and 12 months.
Michael Jenkins
Trusted by Australia’s most recognised brands
The rules of online retail have changed. Has your strategy?
-
Rising acquisition costs eating into margins
CPCs and CPMs keep climbing across every platform, making it harder to acquire customers profitably.
-
Disconnected channels, disconnected results
SEO, paid and social all run separately, so no one has the full picture of what’s actually driving revenue.
-
Traffic that doesn’t convert
Visitors land on product pages but leave without buying.
-
Losing customers to AI-driven discovery
As shoppers use AI tools to research and compare, retailers without the right visibility risk being left out of the shortlist entirely.
The old retail playbook doesn’t work anymore
You need clarity around your retail marketing performance
Rising acquisition costs, disconnected channels and traffic that doesn’t convert all point to the same issue: a strategy built for how retail used to work. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of what’s working, what’s costing you customers, and exactly what it will take to lower your acquisition costs and scale revenue.
No obligation to sign
100% Confidential
Personalised for brand
The retail marketing agency for brands ready to scale profitably
It’s why retail brands choose Shout
Running a retail brand today means fighting rising ad costs, tighter margins, and customers who research across five different channels before they ever add to cart. Most agencies respond by throwing more budget at the same underperforming campaigns. We don’t. Shout Digital builds SEO, paid and PR into one connected strategy, so every channel earns its place in your customer’s journey instead of competing for the same budget. Backed by 15 years of experience and clients who’ve generated over $100 million in new revenue, we turn the complexity of running a retail brand into profitable, lasting growth.
We’re business people too, and we understand how busy you are. So here’s our pitch in 30 seconds.
We know retail margins are tighter than ever, and every dollar spent needs to earn its place. We’ve scaled over 1,000 brands across retail and beyond, backed by multiple 5-star Google reviews from businesses who’ve felt the difference. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Integrated marketing services for retail businesses
Retail growth depends on being visible across every channel your customers use, so Shout builds and connects multi-channel strategies that turn visibility into sales.
-
SEO
Build lasting organic visibility that keeps working long after the initial investment, without ongoing per-click costs.
-
Local SEO
Be the store customers find first when they’re searching nearby, ready to buy.
-
Ecommerce SEO
Give your product and category pages the best chance of converting browsers into buyers.
-
Google Ads
Capture shoppers already searching for exactly what you sell, with campaigns built around real conversions.
-
YouTube ads
Reach shoppers through the videos they’re already watching, with creative designed to convert.
-
Pinterest ads
Reach shoppers while they’re actively planning, saving and preparing to purchase.
-
TikTok ads
Turn attention into action with native creative built for how people actually scroll and shop.
-
Meta ads
Reach and convert audiences across Facebook and Instagram with creative built around your sales goals.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
The senior team scaling retail brands
Every account is led by senior specialists who’ve spent years helping retail brands turn multiple channels into one profitable growth engine.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear plan to scale profitably.
Benefits of your X-Chart:
- Speak directly with a senior specialist
- Your free X-Chart, delivered within 24 hours
- See exactly which channels are driving the most profitable growth
- Backed by $100M+ in new revenue generated for our clients
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
"*" indicates required fields
FAQs
Your retail marketing questions, answered
Find all the answers to your questions about our retail marketing services here.
Retail marketing is the practice of promoting and selling products through channels that drive both visibility and purchases, spanning SEO, paid search, social advertising, digital PR and more. Effective retail marketing typically combines several of these channels, since customers now discover, compare and buy across multiple touchpoints before making a purchase.