Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Ecommerce SEO that turns visibility into serious revenue
Shoppers now discover products through search, AI, marketplaces and comparison journeys. Shout helps ecommerce brands improve category visibility, product discovery, technical performance and revenue from organic traffic. Get your X-Chart and see where your store stands.
Get your personalised free X-Chart to find out
Michael Jenkins
Trusted by Australia’s most recognised brands
The ecommerce SEO challenges slowing your growth
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Traffic that isn’t turning into sales
Solid organic numbers on paper, but no clear sense of what’s actually converting.
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Technical issues holding pages back
Duplicate content, slow load times and poor mobile experience lead for technical SEO and quietly working against rankings and conversions.
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AI search changing the game
Generative and AI-driven search results reshaping how customers discover products, leaving unprepared stores at risk of losing visibility.
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Not knowing where to focus SEO efforts
Limited time and budget making it hard to know which products or categories deserve attention first.
Know exactly what’s
holding your store back
Understand your ecommerce SEO performance
Before you invest more in ecommerce SEO, you need to know whether your product and category pages are working in your favour, how your store compares against competitors, and where your visibility is falling short. Our SEO team analyse current ecommerce value and build a comprehensive action plan to enhance your store presence. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of what’s working, what isn’t, and exactly what it will take to turn visibility into sales.
No obligation to sign
100% Confidential
Personalised for brand
An ecommerce SEO agency built for the AI search era
Built for how shoppers search now, not how they used to
Ecommerce search has changed fast, and Shout Digital marketing agency builds strategies rooted in the signals that still drive visibility and sales, not rankings that no longer guarantee clicks. With over 15 years of experience scaling over 1,000 brands, every account is handled by a team of ecommerce SEO specialists with hands-on experience across a wide range of industries, platforms and catalogue sizes. Whatever your industry, platform or scale, that’s the standard behind every ecommerce SEO campaign we run.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
Our clients have generated over $100 million in new revenue working with Shout, with strategy tailored to each client’s specific goals, markets and competitors rather than a one-size-fits-all playbook. Book a call, and we’ll turn your X-Chart around within 24 hours, so you know what it’ll take to get there.
Michael Jenkins
Ecommerce SEO services that leave nothing overlooked
Ecommerce SEO works best when product discovery, site architecture, content, technical health and conversion all work together. Shout improves visibility across the pages that drive revenue, so growth in traffic translates into real sales.
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Category and collection SEO
Grow visibility for high-value commercial searches, capturing shoppers at the exact stage they’re ready to buy.
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Product page optimisation
Improve product clarity, structured data and conversion relevance, helping pages rank and convert once they’re found.
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Faceted navigation SEO
Control crawl waste and index the pages that matter most, avoiding thousands of near-duplicate URLs competing against each other.
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Content and buying guide strategy
Capture research demand before shoppers compare alternatives, building trust and visibility earlier in the buying journey.
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Revenue-led SEO reporting
Prioritise organic improvements by sales, margin, AOV and conversion impact, so effort goes where it moves the business forward.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Meet the ecommerce SEO experts behind your growth
A senior team with hands-on experience scaling online stores across industries and platforms, dedicated to turning search visibility into serious revenue.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to being recommended by AI.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- Forecasted growth in organic revenue, mapped out for you
- Strategies built on what actually drives ecommerce sales
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your ecommerce SEO questions, answered
Find all the answers to your questions about our seo services for ecommerce websites here.
Ecommerce SEO is the process of improving an online store’s visibility in organic search results, specifically for product, category and content pages. It covers everything from technical site health and site architecture through to keyword research, on-page optimisation and content, all aimed at helping the right customers find and buy from your store.