Google Display ads are dynamic visual advertisements that appear on a vast network of websites, videos, and apps across the Google Display Network (GDN). This extensive network reaches over 90% of internet users worldwide, giving your brand immense visibility and reach.

Google Display ads come in various formats, including image, video, and text ads. These ads can be tailored to fit different placements and audience preferences – from a striking image ad on a popular blog, a compelling video ad on YouTube, or a text ad embedded in a mobile app.

With the online landscape growing louder and more crowded every day, it’s never been more challenging for brands to be discoverable and get found by potential customers. Google Display ads help you cut through the noise by placing your brand in front of ideal customers as they browse the web, based on their online interests and browsing behaviours. Whether they’re reading an article, watching a video, or using an app, your ads will be there to capture their attention.

Google uses sophisticated algorithms to place your ads in front of people who are more likely to be interested in your products or services, increasing the likelihood of engagement and conversion.

The right Google Display ad strategy can cut through the noise, boost your brand visibility and drive traffic to your website by attracting the attention of your ideal customers while they browse online.

Taking that first leap from doing it all yourself, to hiring specialists can feel daunting.

You’ll know your small business is ready for Google Display Ads when your business feels stalled at a certain level of growth, you want to increase your brand awareness and drive more website traffic, you need new leads, or you’re ready to increase your sales.

Google Display Ads can be a valuable tool for achieving these objectives, since it allows you to target potential customers actively searching for products or services like yours.

Also, consider your target audience and where they spend their time online. If your ideal customers are using the Google Display Network to search for solutions to their needs or problems, then Google Ads present an opportunity to put your business front and centre in their search results.

When you’re ready, your Shout Digital experts will adapt your 360 Growth Plan to your goals, KPIs and budget.

The Google Display Network (GDN) is a vast collection of 200 million websites, apps, and other online platforms where advertisers can display their ads to a wide audience. It operates in conjunction with Google Ads, allowing advertisers to reach users as they browse content across the web.

At its core, the Google Display Network works by giving advertisers the ability to target specific audiences based on factors such as demographics, interests, and browsing behaviour. This targeted approach ensures that ads are displayed to users who are most likely to be interested in the promoted products or services.

Advertisers can choose from various ad formats, including text, image, and video ads, to create engaging and visually appealing campaigns. These ads are then displayed on websites and apps within the Google Display Network, reaching users as they consume content relevant to their interests.

Our team ensures your Google Display ads drive a return on your ad spend by meticulously strategising your campaign based on your business objectives, target audience, and where they like to hang out online.

We use expert targeting precision to reach your ideal customers based on demographics, interests, and behaviours, along with designing visually compelling creatives to capture attention and convey your message.

Our team monitors your performance metrics closely so we can remain agile and make data-driven adjustments to maximise your ad’s effectiveness and ROI.

Finally, we provide regular clear and insightful reports to track your ad campaign progress and demonstrate measurable results.

Yes! The better your online visibility, the more website traffic you can expect.

Your Opportunity Analysis will uncover your strongest channels to dominate the online space in your industry. And your bespoke 360 Growth Plan will outline the steps we’ll take to get you there.

So you get floods of qualified leads to your website and become the go-to brand for your ideal customers.

We can develop your 360 Growth Plan and have your Google Display ad campaign live in as little as two weeks.

Once your campaign goes live, you’ll begin to see the first results almost immediately. Google Display ads are designed to start showing as soon as they are active, meaning your ads will quickly appear across the extensive Google Display Network. This real-time activation ensures that you begin attracting attention and driving traffic to your website pretty much instantly.

In the initial days and weeks of your campaign, you can expect to see early performance indicators such as impressions (how often your ads are shown), clicks (how many users interact with your ads), and initial conversions (such as form submissions, product purchases, or other desired actions). These metrics will provide a snapshot of your campaign’s initial effectiveness and help us identify quick wins.

As your campaign runs, we’ll continuously monitor its performance and make data-driven optimizations to enhance its effectiveness. This includes adjusting targeting parameters, refining ad creatives, and testing different strategies to maximise results. Our goal is to ensure that your campaign delivers the best possible return on investment (ROI) from the very beginning and continues to improve over time.

This depends on your business, your vertical and your ambition. We’ll start at a place that makes sense for you and your business.

While a substantial budget can potentially amplify your reach, the effectiveness of your Pay Per Click (PPC) advertising hinges more on the quality and relevance of your ad content and the performance of your landing pages. These elements are integral components of your 360 Growth Plan, which is designed to maximise the impact of your advertising spend.

So no, you don’t necessarily need a huge budget. Just expertise to get the details right.

As your business evolves and your advertising efforts prove successful, there is room to scale your budget accordingly. Whether you aim to expand into new markets, increase brand awareness, or drive more sales, our approach allows for flexible adjustments to support your growth trajectory.

Yes, you will have expert staff with an average of 10+ years experience working on your digital marketing strategy and implementation. No matter the size of your business, you won’t be sidelined to a junior team member.

You’ll also get a dedicated account manager who has 10+ years of experience, knowledge and passion under their belt. They’ll make sure your goals are always met. You’ll always have a reliable touchpoint. And you’ll receive all your reports, WIPs and updates from the same friendly face

Every member of the Shout Digital team has an average of 13 years experience in their niche. Our team also includes ex-CMOs of Google, Apple, Tontine, Kathmandu, Bunnings and more. So you’ll get the same world-class strategy as the biggest global brands, no matter the size of your business.

We’re in the top 3% of Google Partners. Which means you get access to premium services and cutting edge technology that’s reserved for premium partners.

We also never outsource work. We’re 100% Australian owned and operated, and all your digital marketing strategy and implementation is conducted in house.

And last, but absolutely not least, we guarantee your results or your money back.