Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The Instagram ads agency turning attention into real revenue
Instagram users discover, compare and buy through Reels, Stories, creators and visual proof. Shout helps you build campaigns that combine thumb-stopping creative with clean tracking and conversion-focused journeys. Get your X-Chart and see where your campaigns stand.
Get your personalised free X-Chart to find out
Laura Ridley
Trusted by Australia’s most recognised brands
When Instagram ads evolved, most strategies stalled
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CPMs climbing, margins shrinking
Every year it costs more to reach the same audience, and without a sharp strategy, that extra spend just disappears.
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Ads that look like ads
Content built for the feed’s fast, casual scroll gets skipped, while polished, salesy creative sticks out for all the wrong reasons.
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No clear line from spend to sales
Reporting shows clicks and reach, but tying any of it back to actual revenue takes digging.
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No one in-house who lives in Ads Manager
Instagram advertising takes daily attention to targeting, creative and budget, which no one in the business has time for.
Your Instagram ads strategy’s next move starts here
Get a clear picture of your Instagram performance
Before you invest more in Instagram ads, you need clarity on whether your current strategy is actually working in your favour, how your results compare to competitors, and where opportunity is being missed. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of what’s working, what isn’t, and exactly what it will take to turn your ad spend into results.
No obligation to sign
100% Confidential
Personalised for brand
An Instagram ads agency that’s evolved with the platform
Shout Digital has spent years running Instagram campaigns across every format the platform offers, from Reels and Stories to Carousels and beyond, for businesses who want results over just reach. As a Meta Business Partner, we build campaigns backed by real platform expertise, clean tracking and a strategy built around your sales goals. Our Instagram ads expertise goes back to 2010, and it shows in the results. We’ve run campaigns through every stage of the platform’s evolution, from the shift to reels-first placements to the rise of shoppable posts and creator-led content, adapting strategy every step of the way.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’ve scaled over 1,000 brands, and every account is handled by a dedicated, senior team who treat your campaigns with the same attention whether it’s week one or month twelve. Nothing runs on autopilot: budgets are reviewed, creative is tested, and strategy adjusts as the results come in. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Instagram ad services connecting
creativity with conversions
Instagram ads perform when creative feels native, the offer is clear, and the path to purchase is easy. It takes creative strategy, campaign setup, retargeting and landing page performance all working together as one system. Shout brings all of it under one roof, so nothing falls through the gaps between strategy and execution.
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Reels and stories campaigns
Reach customers with vertical-first creative built for mobile attention. We design campaigns specifically for how people watch reels and stories, not repurposed feed content, so ads feel like part of the scroll rather than an interruption to it.
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Creative hook testing
We run structured tests across opening hooks, formats and angles to find what actually earns attention in the first few seconds, then build campaigns around what’s proven to work.
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Creator and UGC strategy
Creator-led and user-generated content performs differently to polished brand ads, so we build a steady pipeline of authentic creative that keeps campaigns feeling fresh and credible.
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Retargeting campaigns
People rarely convert on the first touch, so we build retargeting sequences that layer in social proof, sharper offers and clearer next steps to close the gap between interest and purchase.
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Measurement and optimisation
Track the creative, audience and landing page combinations that drive sales or leads. Clean, reliable tracking means every decision is backed by real data on what’s converting, not assumptions, so budget keeps shifting toward what’s actually working.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
The team behind effective Instagram ads
From strategy through to creative and reporting, you’ll work with people who know Instagram inside out and know your business just as well.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to Instagram ads campaigns that actually convert.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- Guaranteed sales forecast over 3, 6 and 12 months
- See where your ad spend is being wasted
400%
Revenue Growth
10X
Return on Ad Spend
4X
Organic Sessions
Rated 5 out of 5 stars
Shout showed us it’s not about how big you are, it’s how smart you do things.
Sam Wood · 28 by Sam Wood
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your Instagram ads questions, answered
Find all the answers to your questions about our Instagram ads services here.
No, and this is one of the most common misconceptions about Instagram advertising. Ads are shown to targeted audiences based on interests, behaviours, demographics and data signals, completely independent of how many organic followers the advertising account has. A brand-new account with zero followers can run a highly profitable ad campaign, provided the targeting, creative and offer are right.