Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Paid search has changed. Partner with a paid search agency that’s changed with it.
High-intent prospects are searching, comparing and ready to act. Shout helps you capture them with paid search campaigns built around relevance, conversion quality and profitable growth. Get your X-Chart and see where your campaigns stand.
Get your personalised free X-Chart to find out
Gabriela Ruiz
Trusted by Australia’s most recognised brands
Struggling to make paid search work?
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Rising costs per click
Competition in the auction keeps pushing costs up, especially in competitive industries, making it harder to maintain the same return over time.
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High click volume, low lead quality
Campaigns generate plenty of clicks and even conversions, but the leads coming through aren’t a good fit or don’t turn into paying customers.
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Disconnected channels
Search, Shopping, Display and YouTube run as separate accounts with no shared strategy, so the budget isn’t moving to whatever’s actually converting.
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Difficulty proving ROI
Even when a campaign is performing, it can be hard to clearly attribute results back to spend in a way that justifies the budget internally.
Fixing paid search starts with knowing what’s not working
Your paid search performance made clear
Before you invest more in paid search, you need to know whether your current campaigns are working in your favour, how your results compare to competitors, and where budget is being wasted. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of what’s converting, what isn’t, and exactly what it will take to grow profitably.
No obligation to sign
100% Confidential
Personalised for brand
An Australian paid search team building
real ROI for your business
It’s why brands choose Shout
Paid search only works when every dollar is spent with purpose, but too many campaigns chase clicks without a clear plan for what happens after someone lands on your site, so spend goes out the door with no real commercial outcome attached. As a 100% Australian digital marketing agency, Shout Digital builds your keyword strategy, campaign structure, ad messaging, bidding, tracking and landing pages as a single connected system, led by senior specialists across Google Ads, Display, Shopping and YouTube. Every click works toward a lead, a sale, or a booking, not just a number on a dashboard, with transparent reporting to prove it.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’re in the top 3% of Google Partners in Australia, with 15 years of experience turning ad spend into measurable results. That experience is backed by proprietary tools that give us a level of insight most agencies simply don’t have, so every decision, from bidding to budget allocation, is grounded in data, not guesswork. It’s this combination of platform access, hands-on experience and purpose-built technology that separates campaigns that just spend from campaigns that actually perform. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Conquer every Google channel
With paid search, every dollar is trackable back to a click, a lead, or a sale, giving you a level of control and measurability that’s hard to match with any other channel. Shout Digital manages every stage of that journey, across Google Ads, Shopping, Display and YouTube, as one connected strategy rather than four separate accounts.
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Google Ads
We’ll build and manage Search campaigns that put you in front of ready-to-buy customers before your competitors get the click.
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Google Display
Be everywhere. We’ll explode your brand’s visibility, drive conversions and reach new audiences across 35 million apps and websites.
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Google Shopping
Get your products in front of ready-to-buy audiences and watch your sales skyrocket with a power-packed Google Shopping campaign.
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YouTube Ads
Put your brand in front of the world’s second-largest search engine. We’ll craft video ads that stop the scroll and turn viewers into customers.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
High-performing paid search campaigns need an experienced team
What separates a campaign that plateaus from one that keeps improving is the strategists behind it. Shout is led by experienced digital marketing specialists.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to converting more of your spend.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- See where your paid search budget is being wasted
- Backed by $100M+ in new revenue generated for our clients
400%
Revenue Growth
10X
Return on Ad Spend
4X
Organic Sessions
Rated 5 out of 5 stars
Shout showed us it’s not about how big you are, it’s how smart you do things.
Sam Wood · 28 by Sam Wood
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your paid search questions, answered
Find all the answers to your questions about our paid search services here.
Paid search refers to advertising that appears within search engine results, most commonly through Google Ads, where businesses bid to have their ads shown for specific search terms. It covers a range of formats beyond standard text ads, including Google Shopping, Display and YouTube advertising, all managed through the same Google Ads platform.