Google display advertising that
turns banners into buyers
We build and manage Google Display Ads campaigns that put your brand in front of the right audience, everywhere they scroll. Get your X-Chart and see where your campaigns stand.
Get your personalised free X-Chart to find out
Jules Garvan
PPC Specialist
19 Years Experience
Trusted by Australia’s most recognised brands
Frustrated by ineffective Google Display Ads?
Your ads are showing up in the wrong places
Without proper placement management, your budget ends up on low-quality sites and apps that do nothing for your brand.
The same generic banner, everywhere
One static ad running across every placement doesn’t hold attention. Without creative variation and testing, people scroll straight past.
You’re paying for reach no one remembers
High impression counts look good on paper, but if the creative and targeting aren’t right, your brand isn’t actually sticking with anyone.
Retargeting that never happens
Visitors leave your site and disappear for good because no one’s set up remarketing to bring them back.
Effective Google Display ads start with an X-Chart
Your Display performance made clear
Before you invest more in Google Display Ads, you need clarity on what’s actually driving results, what isn’t, and where the biggest opportunity sits. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It maps out exactly where your campaigns are falling short, and what it’ll take to turn that around.
No obligation to sign
100% Confidential
Personalised for brand
Google Display Advertising, managed bysenior specialists
It’s why brands choose Shout
Google Display works when it’s done right. Reaching the right audience, on the right placements, with creative that earns attention instead of getting scrolled past. We manage every Display campaign with the same senior-led rigour we bring to Search and Shopping, with real audience targeting, real creative testing, and remarketing to bring back visitors who got away. Nothing runs on autopilot. Placements are reviewed, creative is refreshed, and performance is reported honestly, so you always know exactly where your budget is showing up and what it’s delivering.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’re in the top 3% of Google Partners in Australia, with 15 years of experience turning ad spend into measurable results. That track record is backed by multiple 5-star Google reviews, built on knowing how to get Display Ads noticed and remembered. It’s this combination of platform access, hands-on experience and a genuine understanding of what makes people stop scrolling that sets our campaigns apart. Ready to see where your campaigns stand? It starts with a 30-minute call.
Michael Jenkins
Break your revenue ceiling and be everywhere
with our Google Display Ads services
From top-of-the-funnel Google Display Ads that grab attention to sophisticated retargeting campaigns, we can help you be where your ideal customer is looking. Our data-backed digital strategies have fuelled results for major global brands.
01
Responsive Display Ads
Expand your reach and engagement with ads optimised for every device and screen.
02
Image Ads
Captivate your audience with striking graphics that demand attention and deliver your message powerfully.
03
Video Ads
Seize and hold your audience’s attention with dynamic video storytelling.
04
Performance Max
Showcase your products and maximise your retail growth across every Google channel.
We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.
Helping a do-it-yourself business do it themselves globally.
Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.
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We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
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Gregory Levett
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We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
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Rodney Norris
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Excellent customer service!
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Thomas Morgan
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These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
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Ash Cherrett
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Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
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matt alpass
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Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven. A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up. Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
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Michael Harvey
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I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again. We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class. Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
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Nigel Ewart
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We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results. Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported. We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
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Michael Gammon
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We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
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Jessica Townley
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Our experience with Michael and the team has been excellent. Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
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Michelle Skinner
High-performing paid search campaigns need an experienced team
What separates a campaign that plateaus from one that keeps improving is the strategists behind it. Shout is led by experienced digital marketing specialists.
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Guy Rintoul
HEAD OF GROWTH
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela Serrano Ruiz
Head of Paid Media
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
Chamal Alahakoon
Head of SEO
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss Kia
SENIOR SEO LEAD
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric Shaikh
DIRECTOR OF CLIENT SERVICES
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna Martin
SEO CONTENT MANAGER
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
Laura Ridley
PAID MEDIA SPECIALIST
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
Google Display Ads are visual advertisements, including banners, images and video, that appear across the Google Display Network, a collection of over two million websites, apps and video content, including YouTube and Gmail. Unlike Search Ads, which target people actively searching for something, Display Ads focus on reaching people as they browse, building brand awareness and re-engaging previous visitors.
Google Display Ads work by using targeting options like audience interests, demographics, remarketing lists and contextual placements to show ads to relevant users as they browse websites or apps within the Google Display Network. Advertisers typically pay on a cost-per-click or cost-per-thousand-impressions basis, depending on the campaign goal.
Search Ads appear when someone actively searches for a specific term on Google, targeting high-intent users close to making a decision. Display Ads, on the other hand, appear while users are browsing other content, making them better suited to building brand awareness, remarketing and reaching people earlier in their buying journey.
Google Display Ads support a range of formats, including static image ads, responsive ads that automatically adjust to fit available ad space, and animated or video ads. Responsive display ads are particularly popular, as Google automatically tests different combinations of headlines, images and descriptions to find what performs best.
Remarketing is a Display Ads strategy that targets people who have previously visited your website or app, showing them relevant ads as they continue browsing elsewhere. It’s one of the most effective uses of Display advertising, as it re-engages users who’ve already shown interest, often at a lower cost than targeting completely new audiences.
Google Display Ads generally cost less per click than Search Ads, since they target lower-intent browsing behaviour rather than active searches. Costs vary depending on factors like targeting, competition and campaign objectives, and can be managed through either a cost-per-click or cost-per-thousand-impressions bidding model.
Display Ads are generally more effective for building brand awareness and re-engaging past visitors than driving immediate sales, though they can still contribute to conversions, particularly through remarketing. Many businesses use Display Ads alongside Search Ads, using Display to build familiarity and reach, while Search captures high-intent demand.
Yes, Display Ads and SEO can work well together, with Display building brand awareness and visibility that can support organic search performance over time. Increased brand recognition from Display campaigns can also lead to more branded searches, which often convert at a higher rate than generic organic traffic.
Shout Digital builds Display campaigns around clear commercial goals, whether that’s brand awareness, remarketing or supporting a wider search strategy, rather than running generic banner ads with no measurable impact. Every campaign is handled by a dedicated, senior team, backed by a track record of over $100 million in new revenue generated for our clients.
Every Display Ads account at Shout Digital is handled by a dedicated, senior team, including specialists with backgrounds at companies like Google and Apple. As Google Partners in the top 3% in Australia, our team brings genuine platform expertise to every campaign, not just generic best practices applied without context.
Shout Digital builds Display campaigns around your specific business goals, combining audience targeting, remarketing and creative strategy to reach the right people at the right stage of their journey. Rather than running Display in isolation, campaigns are considered as part of your broader marketing mix, working alongside Search, social and SEO where relevant.
Yes, Shout Digital can develop the ad creative for your Display campaigns, including static, responsive and video formats, ensuring assets are built to perform across the Google Display Network. Creative is regularly refreshed and tested to avoid ad fatigue and keep campaigns performing over time.
Shout Digital measures Display campaigns against the metrics that matter for each specific goal, whether that’s reach and impressions for brand awareness, or conversions and cost per acquisition for performance-focused campaigns. Reporting is transparent and jargon-free, so you always understand what’s working and why.
No, Google Display is just one piece of how we help businesses grow. Shout Digital also offers Search, Shopping, and YouTube Ads, so your Display campaigns work alongside a broader Google Ads strategy rather than in isolation. Beyond Google Ads, we also offer SEO services (including AI search), helping your website earn the visibility and authority it needs to rank organically, as well as social media advertising, putting your brand in front of the right audience across the platforms they use every day.