Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The performance marketing agency that connects every channel to revenue
Performance marketing only works when every channel is accountable to the same outcome: revenue. Shout Digital builds and manages campaigns across search, social and display, all connected under one strategy, so nothing runs in isolation. Get your X-Chart and see where your campaigns stand.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what local SEO could achieve for your business over the next 3, 6 and 12 months.
Gabriella Ruiz
Trusted by Australia’s most recognised brands
These performance marketing struggles are costing you growth
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Rising costs, shrinking returns
CPCs and CPMs keep climbing across every platform, and squeezing the same results out of a bigger budget is getting harder.
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Creative and messaging that’s gone stale
The same ads have been running for months, and performance is quietly declining as a result.
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No one owns the full customer journey
Different specialists manage different channels, but no one’s connecting the dots between them.
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Growth that’s stalled, with no clear next move
Performance has plateaued, and it’s unclear whether the answer is more budget, a new channel, or a different strategy altogether.
The gap between spend and results comes down to strategy
Understand your performance marketing
Rising costs and disconnected channels all point to the same underlying problem: no one has the full picture of what’s actually driving revenue. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of what’s working, what’s costing you money, and exactly what it will take to turn your marketing spend into consistent, measurable growth.
No obligation to sign
100% Confidential
Personalised for brand
A performance marketing agency built to make every dollar work harder
It’s why savvy brands choose Shout
Most businesses aren’t short on marketing activity. Search, social and display often run as separate campaigns managed by separate specialists, each optimising for their own channel with no one accountable for the bigger picture: revenue. Shout Digital builds performance marketing differently, treating every channel as part of one connected strategy rather than six disconnected budgets. Backed by 15 years of experience and clients who’ve generated over $100 million in new revenue, our senior team knows how to turn marketing spend into business growth.
We’re business people too, and we understand how busy you are. So here’s our pitch in 30 seconds.
Most agencies specialise in one channel but our team works across search, social and display as one connected discipline, backed by specialists with backgrounds at companies like Google and Apple. It shows in the multiple 5-star Google reviews from businesses who’ve seen the difference firsthand. Get in touch, and we’ll show you exactly where to focus first.
Michael Jenkins
Performance marketing for brands who expect more from their spend
Rising costs and disconnected channels are the norm in performance marketing, but they don’t have to be. Shout Digital builds every platform around one shared goal: driving real revenue for your business. Explore our services below to see how we can help.
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Google Ads
We turn high-intent searches into real, measurable pipeline, built around campaigns that convert.
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Meta Ads
From Facebook to Instagram, we build campaigns that hold attention long enough to drive action.
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TikTok Ads
We create for the scroll, so your ads earn attention instead of getting skipped past.
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Google Display
We put your brand in front of the right audience, across the sites they already visit, without wasting spend on the wrong ones.
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LinkedIn Ads
Reach decision-makers with precision, built for the realities of B2B budgets and longer sales cycles.
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YouTube Ads
We combine creative that holds attention with targeting built around intent, so views translate into genuine business results.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
The people connecting your marketing channels to real revenue
Real results start with real experience. Every account is handled by senior specialists across search, social and display, backed by 15 years managing performance marketing at scale.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to turning spend into revenue.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- See exactly which channels are underperforming
- Get a roadmap to turn spend into consistent growth
400%
Revenue Growth
10X
Return on Ad Spend
4X
Organic Sessions
Rated 5 out of 5 stars
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Sam Wood · 28 by Sam Wood
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your performance marketing questions, answered
Find all the answers to your questions about our performance marketing services here.
Performance marketing is a results-driven approach to advertising where spend is tied directly to measurable actions, like clicks, leads or sales, rather than paying for exposure or reach alone. Unlike traditional advertising, where you pay a fixed cost regardless of how the campaign actually performs, performance marketing means you’re only investing in outcomes you can track and attribute back to real business impact. It typically spans multiple paid channels, including search, social and display, all working together under one strategy rather than running in isolation, and is continuously optimised based on real performance data, adjusting targeting, creative and budget allocation as results come in, rather than launching a campaign once and leaving it to run unchecked.