Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
A ChatGPT ads agency built for the next era of paid media
As customers use ChatGPT and AI assistants to research, compare and decide, brands need to prepare now. Shout helps you build AI visibility, trustworthy content and measurement foundations for future ad opportunities. Get your X-Chart and see where your brand stands.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what we could achieve for your business over the next 3, 6 and 12 months.
Gabriella Ruiz
Trusted by Australia’s most recognised brands
Where expert SEO guidance actually matters
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No idea if ChatGPT ads are even worth exploring
With so little established best practice yet, it’s hard to know whether to invest time and budget in a platform this new.
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Invisible in AI conversations already happening
Customers are already asking ChatGPT for recommendations, and brands with no AI visibility are missing those moments entirely.
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Unsure how it compares to platforms that already work
Without a clear read on cost, targeting or return, it’s difficult to justify testing ChatGPT ads over channels with a proven track record.
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No measurement foundations in place
Even if you wanted to test ChatGPT ads, without the right tracking and content foundations in place, it’s hard to know what’s actually working.
Every SEO decision deserves an expert opinion
Understand your AI advertising readiness
ChatGPT ads are still new, but the fundamentals that determine success here- content clarity, entity authority and trustworthy signals, are ones we already understand deeply. Getting the groundwork right now means you won’t be scrambling to catch up once the platform matures. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of where your brand currently stands in AI-driven conversations, and exactly what it will take to be genuinely prepared as this channel opens up.
No obligation to sign
100% Confidential
Personalised for brand
The ChatGPT Ads agency for brands preparing early, not catching up late
It’s why brands choose Shout
New platforms tend to reward the businesses who show up early with the fundamentals already in place. Shout Digital has spent years building the exact groundwork that matters here: structured content, entity authority and the kind of trust signals AI platforms rely on to recommend a brand. As ChatGPT ads roll out and mature, that’s the foundation your business will build on, not start from scratch.
We’re business people too, and we understand how busy you are. So here’s our pitch in 30 seconds.
Our senior team has spent years learning what genuinely builds trust and authority in AI-driven search, backed by 15 years of broader experience and clients who’ve generated over $100 million in new revenue. That same expertise is exactly what we bring to helping your brand prepare for ChatGPT ads, not guesswork borrowed from an established platform. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
ChatGPT Ads and AI discovery services for brands
who want a head start
ChatGPT Ads is still an emerging channel, but AI-led consideration is already influencing how people research and shortlist brands. Shout helps you improve AI visibility and lay the foundations for future campaigns.
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AI visibility audit
Understand whether your brand appears in relevant AI-assisted research journeys, and where you’re currently being left out.
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Prompt and question mapping
Identify the buyer questions where your brand should be considered, based on how customers are actually prompting AI tools.
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Answer-ready content strategy
Strengthen content clarity, authority and proof so AI systems can understand your offer well enough to recommend it.
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Measurement readiness
Prepare tracking, first-party data and attribution for AI-influenced journeys, so nothing gets lost as this channel matures.
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Conversion readiness
Ensure AI-assisted visitors land on pages that build trust and drive action, not just traffic that arrives and leaves.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Meet the people building your AI foundations
Great digital marketing expertise doesn’t disappear when the platform changes; it adapts. Every account is led by senior specialists with years of experience across search, content and paid media, now applying that same thinking to AI-driven discovery.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. Your first step toward readiness for ChatGPT ads.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- A roadmap built around what your business needs most
- 15 years of staying ahead of how search evolves
400%
Revenue Growth
10X
Return on Ad Spend
4X
Organic Sessions
Rated 5 out of 5 stars
Shout showed us it’s not about how big you are, it’s how smart you do things.
Sam Wood · 28 by Sam Wood
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your ChatGPT ads questions, answered
Find all the answers to your questions about our ChatGPT ads services here.
ChatGPT ads are sponsored placements that appear at the bottom of a ChatGPT response, clearly labelled “Sponsored” and visually separated from the AI’s actual answer. Rather than keyword targeting, they use contextual matching based on the topic of the conversation, and OpenAI has been explicit that advertising never influences the content of the AI’s organic response above it.