The technical SEO agency that
fixes
what’s holding your site back
Search performance depends on whether engines can crawl, render, index and understand your site. Shout helps identify and fix the technical issues that limit visibility, speed, and organic growth. Get your X-Chart and see where your site stands.
Get your personalised free X-Chart to find out
Chamal Alahakoon
E-commerce & organic growth strategist
10+ years Experience
Trusted by Australia’s most recognised brands
Your site could be working harder; here’s why it isn’t
Results that don’t reflect the work you’ve put in
Content and links are in place, but visibility isn’t moving, and no one can explain why.
Slow load times pushing customers away
Your site is too slow to keep visitors around, let alone convert them, and it’s likely costing you visibility too.
Pages search engines can’t properly crawl or index
Valuable pages are being missed entirely by Google, so they never get the chance to rank in the first place.
A website that looks fine but isn’t built to perform
Beneath the surface, structural issues are quietly limiting your visibility, and they’re easy to miss without a proper audit.
Your visibility is only as strong as your foundations
Understand your technical SEO performance
Great content and links won’t move the needle if your site has technical issues quietly holding it back behind the scenes, such as slow load times, crawl errors, or pages that search engines can’t index properly. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of exactly what’s limiting your crawlability, speed and indexing, benchmarked against the competitors you’re up against, and exactly what it’ll take to fix it and turn it into real growth.
No obligation to sign
100% Confidential
Personalised for brand
A technical SEO agency for sites with more going on than meets the eye
It’s why brands choose Shout
Technical SEO rarely gets the attention it deserves, because most of what matters happens where no one’s looking. A site can look polished on the front end and still be quietly losing visibility beneath the surface, and a surface-level audit will miss it every time. Shout Digital goes deeper, backed by 15 years of experience and clients who’ve generated over $100 million in new revenue. Our senior team knows exactly where these issues tend to hide, and how to fix them properly, not just patch over the symptoms, treating technical SEO as one part of a holistic strategy rather than a standalone fix.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’re backed by multiple 5-star Google reviews, and every account is handled by a dedicated, senior team who bring that same level of care to the technical details as the strategy sitting on top of them. We’ve scaled over 1,000 brands across a wide range of platforms and site complexities, so whether you’re running a simple site or a sprawling, multi-region build, we’ve likely seen and solved the issue before. Book a call, and we’ll show you exactly where to focus.
Michael Jenkins
Technical SEO services built to fix what’s holding your site back
Technical issues are often invisible until they’re costing you visibility, traffic and revenue. Shout Digital digs into the details other audits miss, and builds a strategy to fix what’s actually holding your site back. Explore our services below to see how we can help.
01
Crawl and indexation audits
Find the pages search engines can access, ignore or misinterpret, so nothing valuable is left invisible in search results.
02
Site architecture optimisation
Improve internal linking and structure so authority flows to your priority pages, not the ones that matter least.
03
Core Web Vitals and speed review
Identify performance issues affecting both user experience and the search quality signals Google uses to rank you.
04
Structured data and schema
Help search engines properly understand your products, services, reviews, FAQs and entities, improving how you appear in results.
05
Migration and release QA
Protect the organic visibility you’ve built during redesigns, platform changes and site launches, so growth doesn’t reset to zero.
We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.
Helping a do-it-yourself business do it themselves globally.
Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.
Trustindex verifies that the original source of the review is Google.
We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
Posted on Google
Gregory Levett
Trustindex verifies that the original source of the review is Google.
We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
Posted on Google
Rodney Norris
Trustindex verifies that the original source of the review is Google.
Excellent customer service!
Posted on Google
Thomas Morgan
Trustindex verifies that the original source of the review is Google.
These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
Posted on Google
Ash Cherrett
Trustindex verifies that the original source of the review is Google.
Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
Posted on Google
matt alpass
Trustindex verifies that the original source of the review is Google.
Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven.
A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up.
Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
Posted on Google
Michael Harvey
Trustindex verifies that the original source of the review is Google.
I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again.
We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class.
Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
Posted on Google
Nigel Ewart
Trustindex verifies that the original source of the review is Google.
We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results.
Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported.
We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
Posted on Google
Michael Gammon
Trustindex verifies that the original source of the review is Google.
We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
Posted on Google
Jessica Townley
Trustindex verifies that the original source of the review is Google.
Our experience with Michael and the team has been excellent. Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
Posted on Google
Michelle Skinner
The senior team driving real results
Our team brings real, hands-on experience across every part of SEO, from technical fixes through to strategy and growth, backed by 15 years in the industry.
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Guy Rintoul
HEAD OF GROWTH
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela Serrano Ruiz
Head of Paid Media
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
Chamal Alahakoon
Head of SEO
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss Kia
SENIOR SEO LEAD
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric Shaikh
DIRECTOR OF CLIENT SERVICES
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna Martin
SEO CONTENT MANAGER
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
Laura Ridley
PAID MEDIA SPECIALIST
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
Technical SEO covers the behind-the-scenes elements that determine whether search engines can properly crawl, render, index and understand your website, things like site speed, structured data, internal linking, mobile usability and crawlability. It’s the foundation that everything else, like content and links, relies on to build real visibility, which means even the strongest content strategy can underperform if the technical groundwork underneath it isn’t solid.
Regular SEO often focuses on content, keywords and links, which are the things visitors see and engage with directly. Technical SEO deals with the underlying infrastructure, ensuring search engines can access, render, interpret, and understand your pages properly in the first place, before content or links even come into play. Without a solid technical foundation, even genuinely great content can struggle to gain the visibility it deserves simply because search engines can’t process it properly.
Common signs include pages that aren’t appearing in search results at all, slow load times that frustrate visitors, inconsistent visibility despite strong content efforts, or a noticeable drop in performance following a site redesign or platform change. A proper technical audit is the most reliable way to identify exactly what’s happening beneath the surface, since many of these issues aren’t visible from the front end of your site.
Yes, Core Web Vitals are a confirmed factor in how search engines assess and understand your site, as well as in their direct impact on how visitors experience it. A slow, poorly performing site can lose both visitors and visibility, even when the content itself is genuinely strong, because a frustrating user experience signals quality issues that search engines are increasingly designed to detect.
At a minimum, an audit should occur after any major site change, such as a full redesign, a platform migration, or a significant content or structural update, since these changes often introduce new technical issues without anyone realising. Beyond that, regular reviews help catch emerging issues early, before they’ve had a chance to meaningfully impact your visibility and traffic over time.
Yes, particularly following a site migration, a redesign, or accidental changes to technical settings like robots.txt files or indexing directives. These kinds of issues can cause a sudden, noticeable loss of visibility that’s often mistaken for an algorithm penalty or a manual action, when in reality it’s a technical fault that can usually be identified and resolved fairly quickly once properly diagnosed.
Not always immediately, but resolving technical issues removes the barriers that were likely limiting your visibility in the first place, allowing your existing content and link profile to finally perform as they were always intended to. Some improvements, like faster indexing of new or updated pages, can show results relatively quickly, while others, like the cumulative benefit of improved site architecture, tend to build more gradually over time.
Yes. Even sites with strong existing visibility can have underlying technical issues quietly limiting further growth, and search engines’ technical requirements and expectations continue to evolve constantly. Regular technical SEO work helps protect the visibility you’ve already built while identifying new opportunities to improve it further, rather than assuming past success means the technical foundation will remain solid indefinitely.
We go beyond a surface-level checklist, digging into crawl budgets, render paths, structured data and indexation, which are the details a lot of audits skim past entirely. Every strategy is backed by a guaranteed sales forecast, and with 15 years of experience and clients who’ve generated over $100 million in new revenue, we know exactly where technical issues tend to hide and how to fix them properly, not just patch over the symptoms.
The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. As part of a technical SEO audit, it identifies exactly what’s limiting your crawlability, speed, and indexation, and maps out what it will take to fix those issues and turn them into real, measurable growth.
Yes. We commit to a baseline result we guarantee to hit, built on a clear understanding of the technical issues that are actually holding back your visibility. Unlike vague projections from agencies with no accountability, this guarantee is built into every X-Chart from the outset.
Every account is handled by a dedicated senior team, including specialists with backgrounds at companies such as Google and Apple. You’ll always know exactly who’s working on your site and the experience they bring.
Look for an agency that goes beyond surface-level fixes and genuinely understands the technical details behind crawlability, indexation, speed, and structured data, rather than one that runs through a generic checklist. Transparent reporting, senior specialists actually working on your account, and a track record of real results are also worth prioritising over an agency that just promises quick wins.
Yes. Technical SEO is the foundation on which everything else builds, but it works best as part of a holistic strategy that also includes content, links and ongoing optimisation. A good SEO agency treats technical work as one part of the bigger picture, not a standalone fix disconnected from your overall growth strategy.
We offer technical SEO as a standalone service for businesses that specifically need it, as well as part of our broader SEO strategies. Many businesses start with a technical audit to fix the foundational issues first, before layering in content, links and ongoing optimisation.
Beyond technical SEO, we offerlocal SEO, city-specific SEO inSydney,Brisbane andMelbourne,AI search, andGoogle Ads, alongside integrated marketing strategies that bring multiple channels together under one connected plan.