Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The financial services marketing agency that maximises ROI
Financial decisions take longer, involve more consideration, and demand more trust, which is exactly why generic marketing wastes budget in this industry. Shout builds strategies that earn that trust and turn it into measurable ROI. Get your free X-Chart and find out where the opportunity is.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what we could achieve for your business over the next 3, 6 and 12 months.
Guy Rintoul
Trusted by Australia’s most recognised brands
Common struggles for growing financial firms
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Compliance restricting what you can actually say
Strict regulations make it harder to create marketing content that’s both compelling and compliant.
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Trust is harder to earn, and easier to lose
Financial decisions involve real risk for your clients, which means one poor experience can undo years of carefully built credibility.
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Generic marketing agencies that don’t understand the industry
Agencies without financial services experience risk creating content or campaigns that create real regulatory exposure.
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Rising acquisition costs in a competitive market
Financial keywords are some of the most expensive to compete for, making profitable growth harder to achieve.
Real growth in financial services starts with an X-Chart
Understand your financial services marketing performance
Financial decisions take longer, involve more consideration, and demand more trust than almost any other purchase a customer makes. Generic marketing tactics rarely account for that. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of what’s working, what isn’t, and exactly what it will take to earn the trust that drives real growth.
No obligation to sign
100% Confidential
Personalised for brand
The financial services marketing agency built on trust and results
It’s why businesses choose Shout
Financial decisions carry weight, and clients research longer, compare more carefully, and need more convincing than almost any other purchase before they commit. Generic marketing tactics built for faster, lower-consideration industries simply don’t work here. Shout Digital builds strategies around what earns confidence in financial services, backed by 15 years of experience and clients who’ve generated over $100 million in new revenue.
We’re business people too, and we understand how busy you are. So here’s our pitch in 30 seconds.
We know trust is everything in financial services, and that starts with the numbers behind us. We’ve scaled over 1,000 brands across a wide range of industries, backed by multiple 5-star Google reviews from businesses who’ve felt the difference firsthand. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Marketing services built for financial services firms
Financial services marketing must build trust as much as visibility, across every channel your clients research and compare before they commit. Shout builds and connects the strategies that turn that trust into genuine growth.
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SEO
Give your business a lasting presence in search results, without depending on referrals alone.
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Local SEO
Be the business nearby clients find first when they need help urgently.
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AEO/GEO
Show up in AI Overviews, ChatGPT, and Gemini as the recommended firm.
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SEO consulting
Get expert guidance and a second opinion before committing to a strategy or major decision.
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LinkedIn ads
Reach decision-makers directly for services built around business and professional clients.
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Meta ads
Build awareness across Facebook and Instagram with ads aligned to your practice areas.
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Google Ads
Capture high-intent searches from clients actively comparing financial providers.
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YouTube ads
Build trust through video content and campaigns that reach people at the right moment.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
The team bringing real expertise to financial services marketing
Senior specialists lead every account, backed by 15 years of hands-on experience across the digital marketing industry.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A plan to build trust and grow your business.
Benefits of your X-Chart:
- Speak directly with a senior specialist
- Your free X-Chart, delivered within 24 hours
- A guaranteed forecast for your firm’s growth
- Trusted by over 1000 brands
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your SaaS marketing questions, answered
Find all the answers to your questions about our finance marketing services here.
Financial services marketing is the practice of promoting financial products or advice to attract and retain clients, typically involving SEO, content, paid advertising and reputation management. It differs from most marketing because clients often make longer-term, higher-stakes decisions, so building trust matters as much as generating visibility.