Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The B2B SEO agency that connects SEO to real business growth
B2B buyers research long before they enquire. Shout helps you capture high-value demand across problem, solution, comparison and decision-stage searches with content built for trust and pipeline growth. Get your X-Chart and see where you stand.
Get your personalised free X-Chart to find out
Michael Jenkins
Trusted by Australia’s most recognised brands
These B2B SEO struggles come up again and again
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Decision-makers never reach your content
Your content ranks, but it’s not built for the specific stage a decision-maker is at when they search.
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Long sales cycles make ROI hard to prove
With purchase decisions taking months, it’s difficult to connect SEO investment back to actual revenue.
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Competing against bigger budgets for the same terms
Larger competitors can outspend and outrank you on the exact terms your buyers are searching.
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Invisible in AI-driven research
Buyers increasingly use tools like ChatGPT and AI Overviews to research solutions, and businesses that aren’t structured for citation risk being left off the shortlist entirely.
B2B SEO needs a different approach, and we know it
Understand your B2B SEO performance
Generic SEO advice rarely accounts for what makes B2B different: longer sales cycles, multiple decision-makers, and search volumes that don’t behave like a typical B2C market. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of what’s working, what isn’t, and exactly what it will take to build a strategy suited to how your buyers actually research and decide.
No obligation to sign
100% Confidential
Personalised for brand
It’s why brands choose Shout
Here’s how we see it
B2B customers don’t buy on impulse. They research, compare, loop in colleagues, and take their time before committing, often weighing up several providers over weeks or even months before a decision gets made. That means a strategy built around quick wins and high-volume keywords rarely reflects how these decisions actually play out, and content built for a fast, emotional purchase won’t hold up under scrutiny. Shout Digital builds SEO around that reality, focusing on the searches and content that genuinely support a longer, more considered buying process, at every stage a prospective customer moves through.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’re backed by multiple 5-star Google reviews, and with 15 years of experience and clients who’ve generated over $100 million in new revenue, we know what it takes to turn search into genuine business growth, not just traffic that looks good on a dashboard. We’ve scaled over 1,000 brands across a wide range of industries, bringing that same depth of experience to every B2B account we take on. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
B2B SEO services built for longer,
more considered sales cycles
B2B SEO needs to support complex buying journeys, multiple stakeholders and longer sales cycles. Shout builds strategies that increase visibility, trust and qualified enquiries. Learn more about our B2B SEO services below.
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Buyer journey SEO
Map content to problem-aware, solution-aware and decision-stage searches, so you’re showing up at every point a prospective buyer is researching.
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Service and solution page optimisation
Make your offer clearer, more relevant and more persuasive to high-value buyers, so the pages doing the most work convert at a higher rate.
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Industry and use case content
Capture niche demand from the specific segments most likely to convert, rather than competing broadly for generic terms that attract the wrong audience.
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Thought leadership SEO
Build authority with genuinely useful, expert content that supports buyer confidence at every stage of a longer consideration process.
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Lead quality measurement
Connect organic activity back to enquiries and genuine business outcomes, so you know exactly what’s driving real growth, not just traffic.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Meet the people managing your B2B SEO strategy
Real strategy comes from real experience, not a generic playbook. Our senior team has worked across a wide range of B2B industries and has helped scale over 1,000 brands to date.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A guaranteed forecast for your B2B business.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- A roadmap built around how your buyers actually decide
- 15 years of experience in SEO and digital marketing
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your B2B SEO questions, answered
Find all the answers to your questions about our B2B SEO marketing services here.
B2B SEO is the practice of improving a business’s visibility in search results specifically for other businesses researching solutions, rather than individual consumers. It focuses on the searches, content and buying behaviour unique to B2B, including longer research phases, multiple decision-makers, and lower search volumes than typical consumer markets.