Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The marketing agency for law firms that want visibility without compromising credibility
Legal marketing comes with a different set of rules online. Shout builds strategies that get your firm found and trusted, without cutting corners that put your credibility at risk. See exactly where your firm stands with a free X-Chart.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what we could achieve for your business over the next 3, 6 and 12 months.
Michael Jenkins
Trusted by Australia’s most recognised brands
The marketing challenges most law firms face
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Relying too heavily on referrals
Word of mouth has worked for years, but it’s not a strategy you can control or scale when growth slows.
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Competing against firms with bigger budgets
Larger, well-established firms dominate search results, making it harder for smaller practices to be found first.
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Marketing that risks compliance and credibility
Aggressive tactics or generic advice can put your firm’s reputation, or professional obligations, at risk.
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Enquiries that don’t match the work you want
Traffic is coming through, but it’s bringing the wrong type of enquiries, not the cases that actually grow your practice.
Legal marketing isn’t like other industries, and it shouldn’t be treated like it is
Understand your legal marketing performance
Referrals and reputation have carried plenty of firms for years, but they don’t tell you what’s actually happening in search, or where potential clients are choosing a competitor instead. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your firm over the next 3, 6 and 12 months. It gives you a clear, commercial view of what’s working, what isn’t, and exactly what it will take to be the firm clients find and trust first.
No obligation to sign
100% Confidential
Personalised for brand
The legal marketing agency built on trust and results
It’s why law firms choose Shout
Searching for a lawyer can be stressful, so building genuine trust through marketing matters. We work with firms of every size, from sole practitioners to large, multi-partner practices, shaping strategy around your practice areas and how clients search. Backed by 15 years of experience and clients who’ve generated over $100 million in new revenue, our team knows what it takes to earn that trust and turn it into genuine, lasting growth for your firm.
We’re business people too, and we understand how busy you are. So here’s our pitch in 30 seconds.
We know trust is everything in legal marketing, and that starts with the numbers behind us. We’ve scaled over 1,000 brands across a wide range of industries, backed by multiple 5-star Google reviews from businesses who’ve felt the difference firsthand. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
Legal marketing services designed around
credibility and results
Legal marketing has to build trust as much as visibility, across every channel a potential client might use to find and vet your firm. Shout builds and connects the strategies that turn that visibility into genuine enquiries.
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SEO
Give your firm a lasting presence in search results, without depending on referrals alone.
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Local SEO
Be the firm nearby clients find first when they need help urgently.
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AEO/GEO
Show up in AI Overviews, ChatGPT, and Gemini as the recommended firm.
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Digital PR
Earn genuine coverage and backlinks that build the kind of authority clients trust before they call.
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LinkedIn ads
Reach decision-makers directly for practice areas built around business and professional clients.
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Meta ads
Build awareness across Facebook and Instagram with creative aligned to your practice areas.
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Google Ads
Capture high-intent searches from people actively looking for legal help right now.
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Google Display
Stay visible across the web with campaigns designed to be noticed and remembered.
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YouTube ads
Build trust through video content and campaigns that reach people at the right moment.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
The senior team building trust for law firms
Every account is led by senior specialists who understand what legal marketing requires and bring that understanding to every firm we work with, whatever the size or practice area.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A plan to build trust and grow enquiries.
Benefits of your X-Chart:
- Speak directly with a senior specialist
- Your free X-Chart, delivered within 24 hours
- A guaranteed forecast for your firm's growth
- Backed by $100M+ in new revenue generated for our clients
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your legal marketing questions, answered
Find all the answers to your questions about our legal marketing services here.
Legal marketing is the practice of promoting a law firm to attract new clients, typically involving SEO, content, paid advertising, digital PR and reputation management. Unlike marketing in most industries, legal marketing has to build genuine trust and credibility, since clients are often making a stressful, high-stakes decision when searching for a lawyer.