Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
A digital PR agency turning brand attention into search authority
Modern digital PR connects newsworthy stories, expert commentary and credible placements with SEO authority and brand demand. Shout helps you earn coverage that improves trust, visibility and growth. Get your X-Chart and see how your brand’s authority stacks up.
Get your personalised free X-Chart to find out
Guy Rintoul
Trusted by Australia’s most recognised brands
What do you do when digital PR isn’t delivering the results it should?
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No clear link between PR and SEO results
Coverage secured, but no visible impact on rankings, traffic or domain authority.
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Low-quality or irrelevant backlinks
Links from low-authority or unrelated sites that do little to move the needle, or risk looking spammy to Google.
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No visibility in AI search results
Coverage and citations not translating into visibility within AI tools like ChatGPT or Google AI Overviews.
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PR and SEO teams working in silos
Campaigns run without SEO input, missing opportunities to target the right keywords or link equity.
Digital PR success starts with an X-Chart
Understand your digital PR performance
Before scaling digital PR investment, you need clarity on whether your current coverage and links are working in your favour, how your authority compares to competitors, and where your visibility is falling short. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It gives you a clear commercial view of what’s working, what isn’t, and exactly what it will take to build authority that compounds.
No obligation to sign
100% Confidential
Personalised for brand
A digital PR agency that builds links, coverage and search authority
It’s why brands choose Shout
Shout Digital creates data-led and reactive PR campaigns designed to earn coverage in high-authority publications and secure genuine backlinks, translating directly into stronger search visibility. Every digital PR campaign is handled by a dedicated, senior team, including specialists with backgrounds at companies like Google and Apple, who understand exactly what publications, journalists and platforms value, and how that translates into genuine search authority.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
Our reputation is built on understanding what genuinely drives visibility, not chasing coverage for its own sake, and it’s backed by multiple 5-star Google reviews. Every account is handled by a dedicated, senior team who bring that same care and attention to earning the links and coverage that actually grow your brand’s authority. Book a call, and we’ll turn your X-Chart around within 24 hours, so you know what it’ll take to get there.
Michael Jenkins
Digital PR services, built around results
Digital PR helps brands earn meaningful coverage, links and authority through stories people care about. Shout connects PR activity with measurable SEO and commercial outcomes, so every campaign works as hard for your rankings as it does for your reputation.
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PR opportunity research
Find the stories, data and expert angles most likely to earn attention from journalists and publishers.
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Campaign ideation
Create newsworthy hooks that align with brand, audience and search opportunity, giving every campaign a genuine reason to be covered.
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Media outreach
Pitch relevant journalists, publishers and industry sources with useful assets, building relationships that go beyond a single placement.
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Authority link acquisition
Earn credible links that support organic visibility and trust, strengthening your site’s authority in the eyes of Google.
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Performance measurement
Track coverage, links, referral traffic, visibility and brand impact, connecting PR activity to results you can prove.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
The team behind your digital PR results
A senior team with hands-on media relationships and SEO expertise, turning earned coverage into genuine search authority and measurable growth.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to earning coverage that compounds.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- Clear view of where your authority stands today
- A commercial view of where to focus next
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your digital PR questions, answered
Find all the answers to your questions about our digital pr services here.
Digital PR is the practice of earning online media coverage, backlinks and brand mentions through newsworthy stories, data and expert commentary, with the goal of building both brand authority and organic search visibility. Unlike traditional PR, digital PR is measured not just by coverage volume, but by the links, referral traffic and SEO value that coverage generates.