Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The YouTube ads agency that turns views into customers
We handle strategy, creative, targeting, and optimisation so your YouTube campaigns build attention, demand, and measurable leads and sales, with case studies to prove it. Get a free X-Chart to find out exactly where your campaigns stand.
Get your personalised free X-Chart to find out
Laura Corney
Trusted by Australia’s most recognised brands
YouTube ads not delivering?
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Budget spent but results unclear
Campaigns are live and spending, but it’s hard to tell whether the ads are actually contributing to leads, sales, or growth.
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Views that don’t convert
Ads get watched, but that attention rarely turns into enquiries, sign-ups, or paying customers.
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Reaching the wrong audience
Campaigns end up in front of people who were never likely to buy, wasting spend on views that don’t move the business forward.
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No real strategy behind it
YouTube is running as a one-off campaign rather than part of a considered plan, making it hard to build momentum or improve results over time.
Not all YouTube ads are built to convert, but yours can be
Get a clear picture of your YouTube performance
Before you spend more on YouTube Ads, you need to know whether your current creative is actually holding attention, your targeting is reaching the right viewers, and your funnel is converting views into action. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It maps out exactly where your campaigns are falling short, and what it’ll take to turn that around.
No obligation to sign
100% Confidential
Personalised for brand
The YouTube ads agency behind real business growth
Choosing the right YouTube ads agency matters. YouTube Ads can drive genuine growth, but only when the strategy behind them is built by people who understand how audience, creative and tracking work together, not just how to launch a campaign and hope it performs. The Shout Digital team is made up of senior specialists who’ve worked in-house at some of Australia’s biggest brands like Tontine and Baby Bunting. We build every campaign around your commercial goals from the outset, backed by proprietary tools, transparent reporting, and a track record of turning video spend into real leads, sales and revenue. It’s why businesses choose us to manage their YouTube ads, and why they stay.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
We’re in the top 3% of Google Partners in Australia, giving us direct access to platform expertise, early features and support that most agencies simply don’t have. But access alone doesn’t deliver results; judgment does, and that’s where 15 years of experience comes in. Our clients have generated over $100 million in new revenue working with us, a track record built on knowing what actually drives results, not just views. Ready to see where your campaigns stand? It starts with a 30-minute call.
Michael Jenkins
Our YouTube ad services, matched to your goal
No two businesses need the same YouTube strategy, so we don’t build campaigns from a template. Every service we deliver, from format selection through to targeting and optimisation, is shaped around what you’re actually trying to achieve.
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Skippable in-stream ads
Play before, during, or after other videos, with viewers able to skip after 5 seconds. Ideal for driving consideration and conversions, since you only pay when someone chooses to keep watching.
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Non-skippable in-stream ads
Shorter, uninterrupted placements that guarantee your full message is seen. Best suited to brand awareness campaigns where consistent message delivery matters more than click-through.
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Bumper ads
6-second, non-skippable ads designed for quick, memorable brand messaging. Effective for building reach and frequency without disrupting the viewing experience.
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Discovery ads
Appear alongside YouTube search results and related videos, reaching people while they’re actively browsing content relevant to your business. Strong for capturing intent-driven attention.
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Outstream ads
Mobile-first video ads that play on partner sites and apps outside YouTube itself, extending reach beyond the platform while keeping video at the centre of the strategy.
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Masthead ads
Premium, high-visibility placement on the YouTube homepage, typically reserved for large-scale awareness campaigns and product launches.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Real growth on YouTube comes down to who’s running your campaign
YouTube ad campaigns need experienced strategists behind them. People who know how to read performance data, refine creative, and make the right calls week to week.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to turning YouTube ad views into revenue.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- See where your targeting or creative is losing viewers
- Get the fixes that'll turn watch time into conversions
400%
Revenue Growth
10X
Return on Ad Spend
4X
Organic Sessions
Rated 5 out of 5 stars
Shout showed us it’s not about how big you are, it’s how smart you do things.
Sam Wood · 28 by Sam Wood
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your YouTube ads questions, answered
Find all the answers to your questions about our YouTube ads services here.
Budget depends on your industry, audience size, and objectives, but most businesses see stronger results starting with a budget that allows the algorithm enough data to optimise, rather than spreading a small spend too thin across formats. A proper strategy will map the recommended budget to the expected reach and outcomes before you commit.