The SEO consulting service for businesses ready to grow,
guaranteed
When SEO decisions affect traffic, revenue and development priorities, you need clear expert guidance. Shout provides senior SEO consulting that turns complexity into a practical, prioritised growth roadmap. Get your X-Chart and see exactly where to start.
Get your personalised free X-Chart to find out
What is an X-Chart? A free, guaranteed forecast that shows exactly what we could achieve for your business over the next 3, 6 and 12 months.
Michael Jenkins
Strategy Director
22 years Experience
Trusted by Australia’s most recognised brands
Where expert SEO guidance actually matters
Too many opinions, no clear direction
Conflicting advice from different tools, blog posts and past agencies has left you unsure what to actually prioritise.
Big decisions made without SEO in the room
Website redesigns, platform migrations, and content changes proceed without anyone first checking the SEO impact.
Growth has plateaued, and no one knows why
Rankings and traffic have stalled, but there’s no clear diagnosis of what’s actually holding things back.
In-house team stretched too thin
Your team understands the basics, but lacks the deep, specialist expertise needed to solve more complex SEO problems.
Every SEO decision deserves an expert opinion
Know exactly where you stand, and where to go
Whether it’s a stalled strategy, a high-stakes migration, or too many conflicting opinions, the right expert input at the right moment changes everything. The X-Chart is Shout’s proprietary audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It gives you a clear, commercial view of what’s working, what isn’t, and exactly what it will take to move forward with confidence.
No obligation to sign
100% Confidential
Personalised for brand
The SEO consulting service that brings a whole team to your problem
It’s why brands choose Shout
The best SEO advice comes with the resources to actually follow through. When you work with an SEO consultant through Shout Digital, you get direct access to a senior specialist, backed by proprietary tools, deep technical knowledge, and specialists across content and links who can be brought in the moment your problem calls for it. It’s guidance you can actually act on, not just a recommendation left for you to figure out on your own.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
Our consultants have spent years working across every part of SEO: technical, content, links and strategy, so whatever problem you’re facing, there’s genuine expertise behind the advice you get. Backed by 15 years of experience, multiple 5-star Google reviews, and clients who’ve generated over $100 million in new revenue, it’s why businesses keep coming back to us for guidance they can trust. Book a call, and we’ll show you exactly where to focus first.
Michael Jenkins
SEO consulting services built for better decisions
SEO consulting gives your team the strategy, clarity and senior guidance needed to make better organic growth decisions. Shout supports planning, auditing, prioritisation, implementation and performance measurement.
01
SEO audits
Find the issues, gaps and opportunities limiting organic growth, so you know exactly what’s worth fixing first.
02
SEO strategy and roadmaps
Prioritise activity based on impact, effort and commercial value, rather than working through a generic checklist.
03
Technical SEO consulting
Support developers with clear requirements, QA and implementation guidance, so nothing gets lost in translation during a build.
04
Content and authority guidance
Improve the quality, relevance and credibility of your organic assets, so they hold up against real scrutiny, not just search engines.
05
Executive reporting
Translate SEO activity into business outcomes, risk and growth forecasts leadership can actually act on.
We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.
Helping a do-it-yourself business do it themselves globally.
Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.
Trustindex verifies that the original source of the review is Google.
We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
Posted on Google
Gregory Levett
Trustindex verifies that the original source of the review is Google.
We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
Posted on Google
Rodney Norris
Trustindex verifies that the original source of the review is Google.
Excellent customer service!
Posted on Google
Thomas Morgan
Trustindex verifies that the original source of the review is Google.
These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
Posted on Google
Ash Cherrett
Trustindex verifies that the original source of the review is Google.
Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
Posted on Google
matt alpass
Trustindex verifies that the original source of the review is Google.
Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven.
A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up.
Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
Posted on Google
Michael Harvey
Trustindex verifies that the original source of the review is Google.
I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again.
We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class.
Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
Posted on Google
Nigel Ewart
Trustindex verifies that the original source of the review is Google.
We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results.
Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported.
We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
Posted on Google
Michael Gammon
Trustindex verifies that the original source of the review is Google.
We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
Posted on Google
Jessica Townley
Trustindex verifies that the original source of the review is Google.
Our experience with Michael and the team has been excellent. Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
Posted on Google
Michelle Skinner
Meet the senior team guiding your growth
Every consultant brings real, hands-on experience across technical SEO, content, and strategy, backed by 15 years in the industry and a full team ready to support whatever the problem requires.
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Guy Rintoul
HEAD OF GROWTH
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela Serrano Ruiz
Head of Paid Media
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
Chamal Alahakoon
Head of SEO
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss Kia
SENIOR SEO LEAD
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric Shaikh
DIRECTOR OF CLIENT SERVICES
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna Martin
SEO CONTENT MANAGER
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
Laura Ridley
PAID MEDIA SPECIALIST
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
An SEO consultant is a specialist who provides expert guidance on improving a website’s organic search performance, typically through audits, strategy development, and prioritised recommendations rather than hands-on, day-to-day execution. They help businesses understand what’s holding back their visibility and what actions will genuinely move the needle, based on data and experience rather than guesswork.
Businesses typically bring in an SEO consultant when facing a specific challenge, like a stalled growth plateau, a major website migration, or conflicting internal opinions about the right strategy to pursue. It’s also common to engage a consultant when an in-house team has a good general understanding of SEO but lacks the deep, specialist expertise needed to solve more complex problems.
Yes, this is one of the most common ways SEO consulting is used, and often the most effective. A consultant can provide strategic direction, review your team’s existing work with a fresh, expert perspective, and offer specialist input on complex issues that fall outside your team’s day-to-day expertise, whether that’s technical SEO, a major site change, or validating a strategy before it’s rolled out. Meanwhile, your in-house team continues handling ongoing execution and content, giving you the benefit of expert guidance without needing to hand over the entire function.
SEO consulting typically focuses on strategy, audits, and expert guidance, giving you clear direction and a prioritised roadmap to follow. Ongoing SEO management involves the hands-on, continuous execution of that strategy, including content creation, technical fixes, and link building, over time.
AI tools could support parts of the process, such as surfacing data or generating quick technical audits, but they can’t replace the judgement, context, and commercial understanding that a genuine SEO consultant brings to a business’s specific situation. Knowing which recommendations actually matter for your industry, competitors and goals still requires real, human expertise, particularly as AI search itself becomes something businesses need expert guidance to navigate.
Yes, and this is one of the highest-stakes moments to bring in expert SEO guidance. A consultant can review technical requirements, provide QA support, and help prevent the visibility loss that often occurs when redesigns or platform migrations proceed without proper SEO oversight.
No, not at all. While enterprise organisations often use consulting to navigate complex, multi-stakeholder decisions, layers of approval, and large-scale technical challenges, smaller businesses benefit just as much from expert guidance, particularly when facing a specific challenge like a stalled growth plateau or an upcoming website change. Consulting can also be a good fit for businesses that want expert input without committing to an ongoing agency contract, giving you the direction you need without a long-term commitment attached.
If what you’re missing is direction, a second opinion, or expert guidance on a specific decision or problem, like whether a migration will impact your rankings or which of several strategies is worth prioritising, consulting is usually the right fit. If what you actually need is the work carried out, content written, technical fixes implemented, links built, ongoing SEO management is likely the better solution. In many cases, the two work well together, with consulting providing the strategic direction and roadmap, and ongoing management handling the execution.
Our consultants aren’t operating alone; they’re backed by a full agency, including proprietary tools, senior specialists across technical SEO, content and links, and 15 years of experience across every part of the industry. With clients who’ve generated over $100 million in new revenue, our recommendations come from genuine, proven expertise, not just theory.
We’ve scaled over 1,000 brands across a wide range of industries, from small local businesses to large enterprise organisations. Even outside a client’s specific niche, our consultants bring the same research-led, data-backed approach to every new industry they take on, rather than relying on assumptions.
We offer both, and the right fit depends entirely on where your business is at. Some businesses need strategic direction and expert guidance through consulting, whether that’s validating a plan, navigating a migration, or getting a second opinion on a specific decision, while others need the ongoing, hands-on execution of that strategy, from content creation to technical fixes and link building. We can support either approach on its own, or combine the two, so you get expert direction and the team to actually carry it out, without needing to manage two separate providers.
Staying ahead of search has been core to how we operate for 15 years, from the shift to mobile-first indexing through to major algorithm overhauls and, more recently, the rise of AI-driven search results like AI Overviews and tools such as ChatGPT and Gemini. Our consultants continuously monitor how search is evolving across every major platform, testing and adjusting our own understanding as changes roll out, so the guidance you receive accounts for where search is heading, not just where it’s been historically.
We work with businesses of every size, having scaled over 1,000 brands to date. Whether you’re a small business needing expert input on a specific decision, or a large enterprise navigating complex, multi-stakeholder SEO challenges, our consulting is shaped around your specific situation.
Yes. While we have deep, local expertise in markets like Sydney, Brisbane and Melbourne, our SEO consulting isn’t limited to any single city. We work with businesses across Australia, bringing the same senior expertise and guaranteed approach wherever your business is based.
Beyond consulting, we offer full SEO management for businesses that want the strategy and execution handled end to end, along with technical SEO, digital PR and link building for more specific needs. We also offer paid search and integrated marketing strategies that bring multiple channels together under one connected plan, so your SEO consulting can sit alongside a broader growth strategy rather than operating in isolation.
If you need expert direction, a second opinion, or specialist input on a specific SEO challenge, without committing to a full ongoing engagement, consulting is likely the right starting point. The best way to know for sure is to book a call, where we can understand your specific situation and recommend the right approach.