The Australian SEO agency for businesses who
expect more
Choosing the right SEO agency shouldn’t feel like a gamble. Shout Digital builds SEO strategies backed by real, local expertise and a guaranteed sales forecast. See exactly where your SEO stands with our free X-Chart.
Get your personalised free X-Chart to find out
Guy Rintoul
Head Of Growth
20 Years Experience
Trusted by Australia’s most recognised brands
Choosing the right Australian SEO agency shouldn’t be this hard
“Australian” agencies that outsource the work
Plenty of agencies market themselves as local, while the actual work gets sent offshore with little oversight.
Generic strategies that ignore your business
Templated SEO campaigns rarely account for your specific industry, competitors or customers.
No clear view of what’s actually working
You’re paying for SEO but have little visibility into what’s driving results and what’s wasted effort.
Falling behind as search keeps changing
Between AI Overviews, algorithm updates and shifting customer behaviour, it’s hard to know if your strategy is still relevant.
See where you stand before you choose an SEO agency
Understand your SEO performance
Before you commit budget to any agency, you deserve a straight answer on where your business actually sits, not a sales pitch dressed up as an audit. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed forecast for your business over the next 3, 6 and 12 months. It maps out exactly what’s holding your visibility back, and what a genuinely local, senior team can do to fix it.
No obligation to sign
100% Confidential
Personalised for brand
The Australian SEO agency that actually understands Australians
Local isn’t just where we’re based, it’s how we think
Search behaviour in Australia isn’t the same as the US or UK, from the way people phrase queries to the brands and language they trust. A strategy built overseas, or by a team that’s never had to understand an Australian customer, misses that nuance entirely. As a genuinely local Australian team, Shout Digital builds strategy around how Australians actually search and behave, not on an approach borrowed from another market and hoping it translates. It’s why Australian businesses have trusted us with their growth.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
Shout Digital brings 15 years of experience to every national account, backed by a track record of scaling over 1,000 brands and generating more than $100 million in new revenue for our clients. As a genuinely local Australian SEO team, we understand how customers search and behave, and we build our strategy around that knowledge. It’s why Australian businesses have trusted us with their business growth.
Michael Jenkins
Australian SEO services built for businesses ready to grow
Choosing the right Australian SEO agency starts with knowing they actually understand your market. Shout Digital builds SEO strategy around how Australians search, behave and buy. Explore our services below to see how we can help.
01
Local SEO
When someone nearby searches for what you do, your business should be the one they find and call. We build strategy around the searches that actually bring customers through your door.
02
Ecommerce SEO
Every product and category page has the potential to sell. We build the technical foundations and content that turn browsers into buyers, not just visitors who bounce.
03
AI SEO
As customers increasingly turn to AI tools to search, compare and shop, we make sure your brand is part of the answer, not left out of the conversation entirely.
04
Shopify SEO
Shopify has its own rules, from product variants to hosted-platform limits. We build an SEO strategy that works with them.
05
Enterprise SEO
Big sites, multiple stakeholders, and layers of sign-off. We build an SEO strategy that can handle complexity without slowing your growth.
06
Digital PR
We earn the kind of coverage that builds real, lasting authority, placements that strengthen your brand and your backlink profile, not just a headline for the week.
07
Link building
Every link we build is designed to strengthen your rankings and hold up under scrutiny, not the kind that puts your site at risk the moment Google looks closer.
08
Technical SEO
Fixing the crawl, speed and indexing issues quietly limiting your visibility, so search engines can properly find and understand your site.
We were referred to Shout by Bed Bath N Table who highly recommended them. Shout has increased our organic search by 36% in 9 months and it’s climbing steadily. They are also handling our international campaigns.
Helping a do-it-yourself business do it themselves globally.
Shout helped create an international search strategy to drive brand awareness and demand generation and helped launch several new products successfully.
Trustindex verifies that the original source of the review is Google.
We’ve been working with Shout for our SEO after trying a few other agencies, and the difference has been excellent. The team is knowledgeable, professional and easy to deal with, and they keep us informed with clear updates on our progress each month. We’ve been really happy with the service and results so far.
Posted on Google
Gregory Levett
Trustindex verifies that the original source of the review is Google.
We've used Shout for our SEO after trying several other agencies, and couldn't be happier with the team. They're all highly experienced and keep us well updated on our monthly progress.
Posted on Google
Rodney Norris
Trustindex verifies that the original source of the review is Google.
Excellent customer service!
Posted on Google
Thomas Morgan
Trustindex verifies that the original source of the review is Google.
These guys have done great work for my small service-based business. Highly recommend them - It's worth the investment and much, much more :)
Posted on Google
Ash Cherrett
Trustindex verifies that the original source of the review is Google.
Michael and the team are the best in the business - professional, passionate and a pleasure to work with.
Posted on Google
matt alpass
Trustindex verifies that the original source of the review is Google.
Great experience working with Michael and Sangeeta from Shout. The Shout team has supported our digital marketing by building and optimising our SEO strategy from the ground up. Their approach has been thorough, transparent, and consistently results-driven.
A big shout out to Sangeeta in particular as she has been incredible with her dedication quality of work and follow up.
Highly recommend Shout for anyone looking to strengthen their online presence through SEO.
Posted on Google
Michael Harvey
Trustindex verifies that the original source of the review is Google.
I've worked with Michael and his team at Shout Digital on several long term projects over the past 8 years, and I've always been impressed by the professionalism, accountability and frankly honest approach to simplifying digital marketing and providing great, reliable results for our projects time and time again.
We have worked on several Magento and Shopify migrations both domestically and global brands and the technical expertise in replatforming ecommerce sites without losing search equity first class.
Shout Digital is setting a better standard for the whole industry and I would definitely recommend them to brands starting out all the way to established complex marketing operations.
Posted on Google
Nigel Ewart
Trustindex verifies that the original source of the review is Google.
We’ve had a fantastic experience working with Michael, Sangeeta, and the team at Shout. They supported us in building and optimising our SEO strategy from the ground up, taking a thoughtful, data-driven approach that delivered consistent results.
Their process has been transparent and well-structured, with reporting that is clear, easy to understand, and genuinely useful. Sangeeta's communication has been excellent throughout, and we’ve always felt informed and supported.
We highly recommend Shout to any organisation looking to strengthen their online presence through SEO.
Posted on Google
Michael Gammon
Trustindex verifies that the original source of the review is Google.
We've been working with Shout for a little over a year now - moving to external support from an agency was a big transition for us, but one that the Shout team, specifically Matilda & Megan M have supported us with tremendously. Willing and eager to understand our requirements and how to best deliver on that each and every week. We look forward to continuing to work together in the future.
Posted on Google
Jessica Townley
Trustindex verifies that the original source of the review is Google.
Our experience with Michael and the team has been excellent. Their interest and ability to understand our business has been crucial in developing strategies that have improved both the growth and reach of our brand. In addition they have been able to bring in professional creative support to further develop and update our website.
Posted on Google
Michelle Skinner
Meet the team keeping your brand visible everywhere it matters
Backed by 15 years of experience managing SEO at scale, our senior team makes sure your visibility holds strong across Australia.
Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
Guy Rintoul
HEAD OF GROWTH
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela Serrano Ruiz
Head of Paid Media
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
Chamal Alahakoon
Head of SEO
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss Kia
SENIOR SEO LEAD
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric Shaikh
DIRECTOR OF CLIENT SERVICES
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna Martin
SEO CONTENT MANAGER
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
Laura Ridley
PAID MEDIA SPECIALIST
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
Competition varies significantly by industry and location, but Australia’s smaller population compared to markets like the US means fewer businesses are often competing for the same search terms, which can work in your favour with the right strategy. That said, certain industries, particularly ecommerce, finance and professional services, remain highly competitive, and generic strategies rarely cut through.
An agency based in Australia understands local search behaviour, terminology, and the platforms and review sites that matter here, like Google Business Profiles and local directories, without needing to be briefed on the basics. It also typically means working with a team in your time zone who understand the local business landscape and competitive environment firsthand.
Search behaviour, language and even spelling conventions differ between markets, and Google’s search results can vary based on location-specific signals and local competition. A strategy built for the US market, with its different scale, competitors and customer language, doesn’t always translate directly to Australian search behaviour.
Often, yes, particularly if you’re targeting Australian customers specifically. Search intent, the competitive landscape, and even the platforms customers trust can differ across international markets, so a strategy built around Australian search behaviour tends to perform better than one adapted from an overseas template.
Yes. As tools like ChatGPT, Gemini and AI Overviews become more common, businesses that aren’t structured to be cited by these platforms risk becoming invisible at exactly the moments customers are ready to choose. This shift applies to Australian businesses just as much as international ones, and strategies need to account for it.
Cost varies depending on your industry, competition and goals, so there’s no universal number that applies to every business. Rather than guessing, we build a free X-Chart first, a guaranteed sales forecast that shows exactly what’s achievable for your business, so you know what you’re investing in before committing a dollar. Learn more about how much SEO costs in Australia by reading our blog.
Not necessarily. Some agencies market themselves as local while sending the actual work offshore with limited oversight, so it’s worth asking directly who will be managing your account and where they’re based, rather than assuming from branding alone.
We back our strategies with a guaranteed sales forecast, not vague promises about future results. Every account is handled by a dedicated, senior team with real, hands-on experience, and with 15 years in the industry and clients who’ve generated over $100 million in new revenue, we know what genuinely drives results for Australian businesses.
Yes. We’re a 100% Australian-owned digital marketing agency, with a genuinely local team managing every account from strategy through to execution, not work outsourced offshore behind an Australian-sounding brand. That means the people planning your SEO strategy are the same people who understand the local market, competitors and customer behaviour firsthand, rather than a generic approach handed off to a team with no real connection to Australia at all.
The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. After a quick call to understand your business, your goals and where you’re starting from, we deliver your X-Chart within 24 hours, giving you a clear, commercial view of exactly where you stand and what it’ll take to grow.
Yes. Unlike agencies that hand over projections with no real accountability attached, we commit to a baseline result we guarantee to hit. It’s built into every X-Chart from the outset, so you have genuine certainty before you spend a single dollar on strategy.
No. We work with businesses across Australia, regardless of location, from major cities to regional areas. Every strategy is shaped around your specific goals and audience, not where your business happens to be based.
Yes, we’ve scaled over 1,000 brands across a wide range of industries throughout Australia. Even outside a client’s specific niche, our senior specialists bring the same research-led, data-backed approach to every new industry we take on, informed by a genuine understanding of the local market.
Yes. By strengthening your organic search performance through SEO, your business becomes less reliant on paid clicks to be found, so more of your traffic arrives without an ongoing per-click cost. Many of our clients use SEO specifically to reduce, or in some cases fully replace, what they were previously spending on Google Ads.
Beyond national SEO, we offer local SEO, ecommerce SEO, enterprise SEO, AI SEO, digital PR, link building, paid search, and integrated marketing strategies that bring multiple channels together under one connected plan. Whatever combination your business needs to grow, whether that’s strengthening a single market or scaling across the country, we can build it around your specific goals.