Michael is a pioneer of the Australian digital marketing landscape. Since opening Shout in 2010, he’s driven growth for businesses of every shape and size. There isn’t a digital challenge he hasn’t seen or a platform he’s not experienced in.
The link building agency for brands who want real, lasting results
Backlinks only work when they come from sites that actually earn trust, with Google and your customers. Shout helps you build a link profile that strengthens your rankings and holds up under scrutiny, not one that disappears with the next algorithm update. Get your X-Chart and see where your authority stands.
Get your personalised free X-Chart to find out
Guy Rintoul
Trusted by Australia’s most recognised brands
The internet runs on trust, and earning it just got harder
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Your word alone isn’t enough anymore
Anyone can claim to be the best on their own website, but trust now comes from other credible sites vouching for you.
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AI tools are choosy about sources
Without strong backlinks, your business risks becoming invisible in the exact moments customers are searching for you.
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Risky links can do more harm than good
Spammy, paid or irrelevant links can actively damage your rankings if they’re not backed by a clear strategy.
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Weak authority means missed customers
Without backlinks from relevant, authoritative sites, high-intent traffic goes to competitors who’ve already earned that trust.
Trust isn’t claimed, it’s earned, and we know exactly how every channel work harder
Understand your link building performance
Before you invest more in link building, you need clarity on what’s actually driving results, what isn’t, and where the biggest opportunity sits. The X-Chart is Shout’s proprietary marketing audit, built around a guaranteed sales forecast for your business over the next 3, 6 and 12 months. It maps out exactly where your authority is falling short, and what it’ll take to turn that around.
No obligation to sign
100% Confidential
Personalised for brand
An Australian link building team that guarantees the outcome, not just the outreach
It’s why brands choose Shout
Shout Digital’s link building is led by a team of senior specialists who’ve actually done it before, backed by proprietary tools that find growth your competitors are missing. As a 100% Australian team, we build authority the way it’s actually earned, through credible editorial work, not shortcuts or risky tactics that put your business in jeopardy. Every campaign comes with transparent reporting that tracks authority, traffic and the real commercial outcomes that matter to your business.
We’re business people too,
and we understand how busy you are.
So here’s our pitch in 30 seconds.
With 15 years of experience building authority the right way, Shout Digital has learned what actually earns trust with Google, and with your customers. That experience shows in every campaign we run, backed by senior specialists who treat editorial credibility as the standard. Ready to see where your authority stands? It starts with a 30-minute call.
Michael Jenkins
Link building services that get you growing, faster
Generic link building takes time to pay off, but ours doesn’t. Our senior specialists build link strategies matched to exactly how your industry earns trust, so every link works harder from day one.
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Digital PR
Earn high-authority coverage and citations through genuine stories, data, and media relationships.
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Niche editorial link building
Secure relevant, contextual links from sites your customers and competitors already trust.
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Resource & content-led link building
Turn genuinely useful content into a magnet for natural, ongoing links.
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Broken link & link reclamation
Recover lost links and convert broken-link opportunities into easy authority wins.
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Local link building
Build the citations and local links that strengthen your visibility and your service areas.
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AI & search-ready authority building
Build the third-party trust signals that AI Overviews, ChatGPT, and Gemini rely on when choosing which sites to cite.
Brands we’ve grown 5X, 10X even 50X
A site-wide content strategy helped drive rankings for brand and products
The team at Shout helped us create a digital strategy that drove sales and keeps us visible.
Bed Bath N Table
- #1
- SEO Position for Category
- #1
- SEO Position for Sub-Categories
- 91%
- Increase in Organic Traffic
Don’t take our word for it. Take theirs.
Authoritative links aren’t built by amateurs. See who’s behind your link building campaign.
Every campaign is led by senior link building specialists who’ve done this for real brands, not just theory. You’ll always know exactly who’s working on your account, and the experience they bring to it.
Guy brings a postgraduate qualification and 10+ years’ experience across SEO, Google Ads, social and web development. He sits at the intersection of strategy and delivery — building client partnerships and cutting through jargon to deliver clear, measurable growth.
Gabriela has 14 years in performance marketing, including Head of Biddable Media at B&T’s 2023 Performance Agency of the Year, and 10 years in executive leadership. She develops data-driven strategy across all paid media and leads teams towards excellence.
With 10+ years across enterprise and technical SEO, CRO and analytics, Chamal specialises in turning complex websites into high-converting customer journeys — especially where SEO, journey optimisation and emerging AEO/GEO opportunities intersect.
Parmiss brings 15+ years of senior in-house and agency SEO leadership, having driven organic and paid search growth at Kmart Australia ($450M incremental revenue), Country Road Group ($35M) and REA Group ($375M). She now specialises in AI Search and Answer Engine Optimisation,.
Eric leads client services at Shout, bringing extensive digital marketing experience and a consultative approach to bridging strategy and business outcomes. He’s built a career on customer advocacy, turning complex challenges into clear, accountable growth plans.
Anna spent years as a TV editor for networks including Warner Bros., ITV Studios, Fremantle and BBC Studios, cutting shows like My Kitchen Rules and The Great Australian Bakeoff. She now brings that storytelling instinct to Shout’s content strategy.
15+ years running paid social and performance media for major brands — Nestlé, Nespresso, Lion and Spotify as Performance Director at Reprise Australia (APAC Agency of the Year, 2021). Deep, hands-on paid social expertise at real scale.
No matter where you are in Australia, X marks the spot.
Our entire team is based in Australia, across every capital city, with no offshoring.
One 30-minute call. A clear path to authority that actually holds up.
Benefits of your X-Chart:
- Talk directly with a senior specialist
- Get your free X-Chart within 24 hours
- See where your backlink profile is falling short
- Get the fixes that'll turn authority into rankings
1.75m
Increase in SEO sessions
5x
Increase in organic sessions
#1
Google Crategory Rankings
Rated 5 out of 5 stars
Shout has been an energetic and responsive partner, helping us establish a healthy, profitable online presence.
Luke Bowden · Digital Director
Your free X-Chart starts with a chat with one of our specialists
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FAQs
Your link building questions, answered
Find all the answers to your questions about our link-building services here.
Link building is the process of earning backlinks from other websites to your own, signalling to Google and other search engines that your site is a credible, trustworthy source worth ranking. The quality and relevance of those links matter far more than the quantity, as search engines weigh authority over volume.